Marketing Manager

Marketing Manager

Join our team as Marketing Manager and become one of the authors of our story at The Lodge at Blue Sky, Auberge Resorts Collection. The Marketing Manager is a key role to the success of our resort as we continue to elevate our marketing. This role requires a foundational and understanding of a luxury aesthetic, with a strong focus on social media management, project management and copywriting. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that's resourceful, creative, innovative, and willing to roll up their sleeves to implement change.

Every day is different, but key responsibilities include:

Brand Marketing + Strategy

• Support the Director of Marketing with all marketing initiatives, from conception to execution
• Contribute to brainstorming sessions, offering innovative ideas for new marketing initiatives that drive brand positioning and awareness
• Execute and evolve the property's integrated marketing plan in alignment with the Auberge brand, performance insights, and local market strategy

Social Media

• Develop and oversee social media strategy and execution, owning all day-to-day social media initiatives
• Concept, curate, and produce content (photo, video, and copy) that reflects the luxury resort experience and engages our audience
• Own all community management, engaging with followers and responding to comments and inquiries in a timely and brand-aligned manner
• Analyze and report on performance metrics to optimize strategy

Public Relations/Tastemaker

• Manage press materials, site alert forms, calendars, and tastemaker agreements
• Support media and influencer visits, coordinating reservations, itineraries, and logistics for media and influencer visit

Digital / Email Marketing

• Support digital and website marketing efforts, including online reputation management, asset and copy development for website and ads
• Daily maintenance and updating of website
• Manage the email marketing calendar, coordinating with the property and central teams on content planning, execution, and performance analysis
• Oversee creation and deployment of brand-aligned email campaigns with thoughtful cadence, segmentation strategy, and performance optimization

Marketing Partnerships & Events

• Collaborate with the Director of Marketing in implementing and evaluating creative, on-brand partnerships and events, including brainstorming and developing collaborations with luxury brands, tastemakers, and businesses
• Oversee event logistics, maintain critical paths and checklists, and coordinate with the on-property operations team to ensure seamless execution and communication

On Property Branding and Collateral

• Serve as on-property branding expert - ensuring aesthetic guidelines are being met across the property
• Design and update marketing and sales collateral, including brochures, flyers, pre-arrival materials, F&B assets, and area maps

Asset Management

• Organize and update digital assets, ensuring all photo/video libraries and promotional materials are current and accessible
• Photoshoot planning and execution
• Maintain and update current repository of collateral: i.e Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, etc

Administrative Support

• Administrative tasks as needed, such as tracking expenses and sourcing materials
• Create reports and monthly recaps to showcase results and activations

Requirements/Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 4+ years of work experience in the luxury space.
• Proven experience creating social media content, particularly on Instagram; events experience is a plus
• Hotel operational experience a plus
• Creative self-starter with a positive, proactive, and organized mindset; capable of working independently and collaboratively in a fast-paced environment
• Resourceful and detail-oriented, with excellent time management skills and a passion for the hospitality industry
• Exceptional verbal, written, presentation, and interpersonal communication skills
• This is an on-property role located in Wanship, UT

About The Lodge at Blue Sky, Auberge Collection

Only 35 minutes from Salt Lake City Airport, The Lodge at Blue Sky, Auberge Collection is a luxurious contemporary mountain retreat located in Park City, Utah's Wasatch Mountain Range. Set on 4,000 private acres surrounded by dramatic soaring peaks, high alpine fields, lush hillsides and a spring-fed creek, the 46-room resort invites guests to reconnect with the natural environment in understated elegance, with organic architecture that showcases the majesty of the land. Amenities include a collection of immersive outdoor adventures, including hiking, fly fishing, clay shooting, horseback riding and heli-skiing. The Lodge's restaurant, YUTA, helmed by Executive Chef Guillermo Tellez, serves cuisine created with ingredients sourced from an onsite organic farm. Deeply restorative treatments at The Edge complement Blue Sky's active outdoor adventures. Experiential opportunities exclusive to Blue Sky include learning about the artisanal whiskey-making at the on-site High West Whiskey distillery, hands-on horsemanship at the 30,000-square-foot indoor equestrian center and up-close animal encounters at Saving Gracie horse rescue sanctuary.

About Auberge Collection

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations.

At Auberge, we are passionate about our mission to be the most inspiring operator of one-of-a-kind luxury properties and experiences. We are storytellers and story-makers, delivering simple pleasures, and creating unforgettable memories. Born in Napa and inspired by the most relaxing places in the world, we prize simplicity, comfort, and beauty. Whatever role we play in Auberge, and wherever we work, we all live by the view that our core purpose is to enrich people's lives. If you feel that our approach is aligned with your own passions and beliefs, then please talk to us about becoming part of our family. Blue Sky is an Equal Opportunity Employer, M/F/D/V. The Lodge at Blue Sky provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The Lodge at Blue Sky complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.