Fractional CMO - Compound Pharmacy

CJAM – The Marketing Connector is a specialized consulting firm that connects businesses with pre-vetted marketing partners. After extensive evaluation of numerous agencies, CJAM has built a network of more than a 100+ marketing agencies and many individual marketing professionals, serving organizations from small businesses to enterprises.

We are looking to match a FCMO for our client below:

Overview

Job Title: Fractional Chief Marketing Officer (FCMO)

Company: Pharmacy Company

Location: Remote (USA Preferred)

Commitment: Part-time (1 to 2 days per week)

CJAM is helping a fast-growing customer in the pharmacy and healthcare space find their next FCMO. If you believe you are a fit, please apply.

The Corporation

A US-based 503A compounding pharmacy focused on wellness, hormone therapy for men and women, and ophthalmology. A sister pharmaceutical company launches next year.

Background of the customer:

• The owner is a serial entrepreneur with multiple successful exits. He runs several businesses and is building this one toward an eventual exit.
• The pharmacy has about 130 employees, is licensed in 46 states, and is moving into a larger industrial facility.
• The business is 98% B2B, selling to doctors only. The other 2% is B2C through about 10 supplements, and the goal is to grow that to 10 to 15%.
• They recently earned LegitScript and NABP certification, so they can now advertise on Google.
• There is a 9 person sales team (6 outside, 3 inside). Marketing currently reports to the VP of Sales.
• They run Salesforce Marketing Cloud. About 4,000 patients use their patient portals. They email doctors and run text campaigns to patients, and 30 to 40% of patients prefer text over email.
• A sister pharmaceutical company launches in June next year, focused on the hospital drug shortage space (surgical, ophthalmic and other shortage products). Some pharmacy products will live there too. Its website has not been started.
• They plan to integrate a white label telehealth partner into the website. Patients pay a small consult fee, the telehealth partner handles the prescription, and the pharmacy fulfills it. This opens direct to patient marketing in wellness, men’s health, sexual wellness and weight loss.
• Current marketing is one marketing manager plus many contractors. The marketing manager comes from a small agency background and needs senior leadership above her.
• Contractors include:
• a web agency that built the current site, which was not well managed internally
• 2 to 3 consultants on doctor detailing collateral and provider-specific catalogues (doctor and patient versions)
• a conference strategy consultant
• an offshore development agency handling API work
• The biggest gap is project management across all these partners. Work is spread out with no single owner driving it forward.

Must Have Requirements

• Experience in compounding pharmacy marketing.
• VP level leadership abilities and FCMO experience for 3+ years.
• Working knowledge of healthcare marketing compliance (LegitScript, HIPAA, and rules on advertising compounded medications).

Bonus Experience

• Experience working with telehealth companies.
• Experience working with supplement companies.

Requirements

• A strategic marketing leader who can own the full marketing strategy and take over from the current contractor-heavy setup so the company can consolidate it over time.
• Strong project management. Must be able to coordinate agencies, consultants and developers, set priorities and deadlines, and get projects moving.
• Ownership of the sister company’s website build, delivered ahead of the June launch.
• A direct to patient marketing strategy built around the telehealth integration, covering wellness, men’s health, sexual wellness and weight loss.
• A plan to grow B2C supplement sales from 2% to 10 to 15% of revenue.
• Guidance on using Google advertising now that the company is certified, along with getting more from Salesforce Marketing Cloud, email and SMS.
• Support for the B2B sales team through stronger doctor-facing collateral, catalogues and conference strategy.
• Longer term, help hiring and leading a Marketing Director and an email marketing specialist who will report to the CMO.
• Ability to bring in and manage specialist agency support for graphics and other projects as needed.
• A leader who thinks like an owner and builds a marketing engine that adds real enterprise value ahead of an exit.

Compensation

Between $7,000 and $12,000 a month, based on experience and scope.

Duration & Commitment

To Be Determined

Application Process

If you believe you’re a great fit for this role, please apply and we will reach out with next steps if we feel you are a fit.

Reporting

Reports to: Owner/CEO

Collaborates with: VP of Sales, Marketing Manager, and external agency partners