Senior Manager, Brand Marketing

Senior Manager of Campaigns

As a Senior Manager of Campaigns, you will lead the development of integrated campaign strategies across brand, product, and competitive initiatives, translating business objectives into clear campaign frameworks. You will own the campaign measurement strategy, analyzing performance across channels and funnel stages to assess impact and develop executive-ready performance reports. Serving as the primary strategic partner to media agencies, you will guide media strategy, channel mix, and investment decisions based on performance insights. Additionally, you will act as a central point of coordination across web, digital marketing, social media, regional marketing, creative, and operations teams to ensure cohesive execution, driving alignment and momentum to deliver high-quality campaigns.

Minimum Qualifications

• 7 years of experience in integrated campaigns, marketing strategy, or performance marketing roles.
• Proven experience leading campaign strategy, integrated campaign orchestration, and measurement for large-scale, multi-channel campaigns.
• Strong analytical skills with the ability to translate data into clear insights, executive narratives, and data-informed optimization recommendations.
• Experience partnering with media agencies and internal digital marketing teams on media strategy partnership and performance evaluation.
• Demonstrated ability to lead cross-functional initiatives, manage stakeholders, and influence without direct authority in a complex, matrixed organization.

Preferred Qualifications

• Background in B2B, enterprise technology, or SaaS marketing supporting global or regional campaign execution.
• Familiarity with brand measurement, funnel metrics, and pipeline influence models.
• Expertise in messaging and positioning to ensure campaign strategies are scalable and globally relevant.
• Proven track record of brand stewardship, ensuring consistency and strategic alignment across all marketing touchpoints.
• Exceptional communication skills with the ability to present complex performance data and dashboards confidently to senior leadership.