Social Media Coordinator

Job Description The social media coordinator is a member of the Marketing and Brand team in Marketing and Communications, a division committed to advancing Virginia Tech through mission-driven, audience-focused, measurement-proven practices. Positioned in the Advancement division alongside fundraising, engagement, advancement services, and operations professionals, Marketing and Communications is led by a senior associate vice president reporting into both the senior vice president for advancement and the university president. The division works across the university to grow and protect Virginia Tech's brand reputation and support university, advancement, college, and unit priorities. The social media coordinator plays a key role to build and support Virginia Tech’s online reputation and to help advance the university’s strategic goals, priorities, and messages. The social media coordinator will bring innovative, enterprising ideas to the social media team and will stay current with emerging technologies, platforms, and social media best practices. The social media coordinator must demonstrate good professional judgment, follow university brand guidelines, and adhere to university policies and procedures. The social media coordinator is a member of the social media team within Marketing and Brand and reports to the associate director of social media. This person will work collaboratively with members of the editorial team, including marketing, media relations, visual content creators, unit-based communications directors, and the creative team. Guided by the university’s social media strategy, the social media coordinator will primarily collaborate with many campus partners to create, execute, and monitor social media campaigns. The coordinator will also engage in a variety of community management activities, as directed by the associate director of social media, which includes managing editorial-focused social media accounts and monitoring other social media platforms on behalf of Virginia Tech. The social media coordinator must maintain a level of confidentiality with sensitive situations. The coordinator must be able to work nights, weekends, and hours outside of the traditional workday especially in times of heightened activity such as snow days, large events, and unexpected crises. The social media coordinator will perform this work in a manner that is accessible, inclusive, and welcoming to diverse audiences. They will effectively utilize photos, videos, and other multimedia content across social media platforms; monitor, implement, and evaluate emerging social media trends and best practices; and develop and promote ideas that reflect and support inclusive engagement. Other duties are to be performed as assigned. Required Qualifications Demonstrated experience producing content (graphics, written, video, photos) for social media and/or other digital platforms Demonstrated experience analyzing social media analytics and creating reports to inform social media strategy Demonstrated experience planning, executing, and monitoring communications campaigns Demonstrated understanding of audience-platform relationships and how that can affect messaging and best practices Preferred Qualifications Bachelor’s degree in communications, public relations, journalism, marketing, or another related field Marketing experience Crisis/issues communications experience Prior experience in higher education social media management with demonstrated achievements and progressive responsibilities Familiarity with Adobe Creative Suite, or similar tools Familiarity with Canva Experience using social media management tools and apps Familiarity with website content management systems Pay Band 3 Overtime Status Non-Exempt: Eligible for overtime Appointment Type Regular Salary Information $45,000 - $50,000 Hours per week 40+ Review Date August 23, 2026 Additional Information Uncommon Work Schedule – (Rotating Shifts, Weekend, Nights) Safe Driving Record Considerable Walking, Standing, Bending, Stooping The successful candidate will be required to have a criminal conviction check. About Virginia Tech Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is aninclusive communitydedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eightundergraduate colleges, a school of medicine, a veterinary medicinecollege,Graduate School, andHonors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerousExtension officesandresearch institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually. Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development. Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law. If you are an individual with a disability and desire an accommodation, please contact Advancement HR at View email address on click.appcast.io during regular business hours at least 10 business days prior to the event. #J-18808-Ljbffr