General Sales Manager

Compensation: $120,000 - $170,000/Annually (Base Salary + Commissions + Bonus Opportunities)
Job Type: Full-Time / Exempt
Schedule: Retail Schedule – Saturdays Required (Closed Sundays)
Work Location: Rocky Mount, VA ( This is an in-person position )

About Us

Established in 1999, Alta Cima Corp dba Factory Expo Home Centers and Factory Select Homes is one of the nation’s largest independently owned retailers of manufactured homes, mobile homes, and park models.

There is a critical shortage of housing in the U.S. Homes built in a factory environment play a critical role in helping solve the nation’s need for attainable housing. We are proud to have helped thousands of families nationwide find high-quality homes at consumer-friendly prices.

Our mission is clear: provide great value homes, an outstanding customer experience, and a team environment focused on growth, accountability, and success.

Position Summary

The General Manager is responsible for the overall leadership, performance, and daily operations of the retail sales center. This role combines sales leadership, team development, operational oversight, and customer experience management to drive location profitability and long-term success.

The General Manager leads and develops the Housing Consultants, Project Coordinators, and Administrative Assistants (if applicable) while ensuring processes are followed throughout the customer journey — from lead management and sales activity through home delivery and customer satisfaction.

This is a hands-on leadership role that requires strong sales management skills, accountability, coaching ability, operational awareness, and a commitment to building a high-performing team culture.

Essential Duties & Responsibilities

Leadership & Team Development

• Lead, coach, train, and develop Housing Consultants, Project Coordinators, and Administrative Assistants.
• Foster a positive, accountable, and team-oriented culture.
• Conduct ongoing sales training, role-playing, coaching, and performance development.
• Hold team members accountable to company processes, communication standards, and performance expectations.
• Assist with interviewing, hiring, onboarding, and employee development.
• Provide regular feedback, mentoring, and performance management.
• Partner with Regional Management and Corporate Departments to support location success.

Sales Leadership

• Drive sales performance and profitability of the location.
• Support Housing Consultants with lead management, customer follow-up, and closing strategies.
• Monitor lead response times, customer engagement, and sales conversion activity.
• Ensure customers receive exceptional, professional, and customer-focused home-buying experience throughout the entire process.
• Assist in resolving escalated customer concerns and sales issues.
• Maintain strong product knowledge and industry awareness.
• Help ensure sales contracts, pricing, and deal structures are accurate and complete.

Operational Oversight

• Ensure operational procedures and company processes are consistently followed.
• Work closely with Project Coordinators to help support deal progression, communication, and customer expectations.
• Maintain oversight of deal flow, pending contracts, customer timelines, and coordination efforts between sales and operations.
• Ensure location appearance, model homes, and office environment remain professional and customer ready.
• Support compliance with company policies, licensing requirements, and operational standards.

Customer Experience

• Promote a customer-first culture throughout the sales center.
• Ensure consistent communication and follow-through with customers.
• Support team members in resolving customer concerns professionally and timely.
• Create an environment where customers feel welcomed, informed, and valued throughout the process.

Additional Responsibilities

• Other duties as assigned.

Qualifications

• Proven leadership and team development skills.
• Strong sales and customer service background.
• Ability to motivate, coach, and hold team members accountable.
• Strong organizational and time management skills.
• Excellent verbal, written, and interpersonal communication skills.
• Strong problem-solving and decision-making abilities.
• Ability to work in a fast-paced, customer-focused environment.
• Strong professionalism and business acumen.
• Competent computer skills including CRM systems, Microsoft Outlook, Word, Excel, Teams, and other company software.
• Ability to multitask and manage competing priorities effectively.
• Must maintain a positive attitude and strong work ethic.

Minimum Requirements

• Minimum 3 years of retail sales, large-ticket sales, or sales management experience.
• Previous leadership or management experience required.
• Manufactured housing, home sales, or related industry experience preferred but not required.
• Sales license may be required depending on state/location and must be obtained within required timeframe if applicable.
• Saturdays are required.

Benefits

• Medical, Dental, and Vision Insurance
• 401(k)
• Company Paid Life Insurance
• Short-Term & Long-Term Disability
• Paid Time Off
• Employee Assistance Program

EEO Notice

Alta Cima Corp dba Factory Expo Home Centers and Factory Select Homes is proud to be an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic under applicable law. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.