Director of Marketing

Director of Marketing

Location: Salt Lake City, UT Reports to: President Team: Senior Graphic Designer + Marketing Coordinator (in seat); and the team you'll build from there

Position Overview

Calyx Containers is looking for a Director of Marketing to lead our marketing function and the team that powers it. This is a builder-leader role: you'll own strategy, execution, and performance across brand, product marketing, demand generation, content, events, PR, and marketing operations - and you'll own the number. Your mission is to lead Calyx's next chapter: the transformation from a cannabis rigid-packaging vendor into the fastest, smartest way to quote, approve, and order labels and flexible packaging - for any brand - and to build the demand engine and the team that turn that story into qualified pipeline, sales velocity, and category leadership.

Our co-founders first started this as a packaging design company (well, really started as a stuffed-animal bong-bag company…) and moved to Utah to build one of the most advanced digital printing and flexible-packaging innovation centers in the country. We launched a cultivation technology called Calyx Cure that's already taking the industry by storm, and we're standing up Calyx Command - instant quoting and packaging procurement software built on a decade of hard-won operational know-how. We've strategically flown under the radar for ten years while we built the capability. Now we're ready to change how packaging gets purchased - and we need a leader to tell that story, build the team, and put real numbers behind it.

You won't be starting from zero. You'll inherit a strong foundation: a talented Senior Graphic Designer and a sharp Marketing Coordinator already on the team; and you'll shape, grow, and lead the function from there.

This position is required to be in-person at the Calyx Spaceship (our manufacturing facility & HQ) in Salt Lake City, UT.

What You'll Own

Lead the team and the strategy

• Build, coach, and lead a high-output marketing team.
• Scale demand/ABM, product marketing/content, and field/partnerships as we grow.
• Translate company strategy into a clear marketing plan and own the outcomes: marketing-sourced pipeline, dollars quoted, and MQL/SQL/CAC targets.
• Set the brand / category vision for the transformation and keep every channel pointed at it.

Drive the demand engine

• Run multi-channel demand generation (paid across Google/LinkedIn/Meta, SEO, email, webinars, events) against a dollars-quoted target and disciplined CAC.
• Build the quick-quoting demand funnel: drive high-buying-intent traffic to instant-quote pages, convert it into file uploads and quotes, and relaunch the website as an industry-agnostic, conversion-first experience.
• Build inbound and outbound motions that scale: ABM, retargeting, and lifecycle nurturing married to the sales motion.

Lead the flagship and enterprise motions

• Own the enterprise ABM motion: converting named MSOs and large SSOs and their full buying committees (cultivation, ops, procurement, finance, brand).
• Expand beyond cannabis: build pipeline for flexible packaging and labels in adjacent verticals: nutraceuticals, food & beverage, beauty/personal care, pet, and coffee.

Position the platform (toward 2027)

• Build the Calyx + Command narrative and position the software-led procurement platform to earn trust well beyond cannabis.
• Keep the core promise crisp and credible: stop letting packaging slow down your revenue - fast quotes, cleaner artwork, better launches, one partner for labels and flex.

Product marketing and content

• Turn material science into measurable outcomes (yield, terpene retention, QA pass rates) and deliver crisp, claims-safe messaging, one-pagers, battlecards, and sales enablement.
• Ship case studies, white papers, ROI tools, packaging benchmark reports, and thought leadership that moves the industry conversation.

Campaign and PR

• Lead the 10-Year Change launch as Calyx is celebrating a decade of packaging excellence in 2026.
• Coordinate press, awards, and speaking; partner with Legal on substantiated claims.
• Lead high-ROI trade shows and activations with repeatable pre-, during-, and post-show playbooks.

Marketing operations and measurement

• Partner with Revenue Operations on the weekly revenue scorecard, attribution, lifecycle definitions (MQL/SQL), lead-source and conversion tracking, and quoting-tool conversion.
• Own dashboards, disciplined lead scoring, UTM tracking, and clean CRM/MA + ERP flows (HubSpot/Salesforce + NetSuite).
• Forecast and report marketing's pipeline contribution and its impact on pipeline coverage.

Qualifications

Must Haves

• 7-12 years of B2B marketing experience, including 3+ years leading and developing a team.
• A track record of building demand-generation engines that drove measurable pipeline and CAC improvement.
• Strong product marketing background: translating technical or scientific data into clear customer value.
• A player-coach who leads a lean team and still operates hands-on across SEO, paid, email, ABM, and events.
• Marketing-ops and RevOps fluency: attribution, lifecycle modeling, lead scoring, CRM/MA integration (HubSpot/Salesforce; NetSuite a plus).
• Excellent writer and editor with a bias for clarity, accuracy, and scientific credibility.
• Experience entering or scaling a new vertical, or repositioning a brand into a larger market.

Nice to Haves

• SaaS, platform, marketplace, or supply-chain-tech marketing (for the Command platform story).
• Background in cannabis, ag-tech, life sciences, or specialty materials.
• Familiarity with flexible packaging, labels, injection molding, or child-resistant standards.
• Experience with ABM platforms, data visualization, or interactive ROI tools.

Working Style

• A player-coach who can set strategy, lead a team, and still get into the work.
• A test-and-learn operator comfortable with transformation, lean teams, and a fast-moving, cross-functional environment.
• A clear, concise communicator; especially for customer-facing content, executive reporting, and LinkedIn.
• Thrives partnering across Sales, Revenue Operations, Product, and Legal.

Have some of the above skills or qualifications but not others? Tell us where you're lacking and why you think you'd still be a great fit.

About Calyx Containers

Calyx Containers, a U.S.-based manufacturer, specializes in child-resistant cannabis packaging and labeling solutions across both rigid and flexible formats, and is building Calyx Command — software that makes packaging quoting and procurement fast and transparent. With a focus on product preservation, compliance, and brand aesthetics, Calyx delivers high-quality, customizable packaging solutions made to enhance freshness and safety. Designed and produced in-house, their innovation empowers brands to maintain product integrity while ensuring secure, compliant, and sustainable solutions.

Calyx Containers is an equal opportunity employer that values diversity. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, or status as an individual with a disability.

MORE ABOUT US: Our team is composed of bright, hardworking, creative, and highly motivated individuals looking to make an impact on the world. We seek like-minded colleagues who share our values and want to apply their experience, energy, and enthusiasm to help grow and scale a dynamic business in a rapidly expanding industry. The Calyx Containers culture fosters the personal and professional growth in a challenging and rewarding environment. We operate at a fast pace, demand high personal standards, and offer everyone the opportunity to contribute, skill-build, and develop their talents. Benefits and Perks offered to full time employees: -Flexible Paid Time Off -Comprehensive benefits offerings including: Medical (with company-funded HRA), Dental, Vision, Short- and Long