Digital Marketing Specialist

Digital Marketing SpecialistThe Digital Marketing Specialist provides strategic, coordinated marketing and communications expertise to support graduate student recruitment efforts for the Graduate School and International Education (GSIE). Reporting to the Director of Communications and Marketing, this position serves as the primary marketing partner and consultant to graduate programs and Global Campus, when applicable, promoting programs through multichannel marketing efforts across digital advertising, social media, email, print and emerging platforms, in addition to general promotion of graduate education to various markets. Using market research and UX analytics, SEO and campaign data, the specialist identifies growth opportunities, generates high-quality prospective student leads, strengthens brand awareness and recommends investments and improvements that support graduate enrollment goals. The position will also assist in the creation of marketing content, including videos, marketing copy, and other multimedia as needed. The role combines independent strategic judgment, hands-on technical execution, project management, and cross-functional influence. Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.QualificationsMinimum Qualifications:Bachelor's degree in marketing, communications, public relations, or a related field from an accredited institution of higher educationAt least three years of experience in marketing, communications, or public relations, preferably in higher educationApplicable equivalencies may be considered on the above qualifications.Preferred Qualifications:Master's degree in marketing, communications, or related field from an accredited institution of higher educationAt least five years of experience in marketing, communications, or public relations, preferably in higher educationExperience developing, executing, and measuring comprehensive, multi-channel marketing campaignsExperience creating multimedia content, including videos, graphic design and digital assets, social media, email campaigns, and other marketing channelsExperience with Slate CRMExperience with copywriting for email and marketing purposesKnowledge, Skills & Abilities:Knowledge of marketing trends and best practicesExcellent verbal and written communication skillsStrong project management and organizational skillsAbility to track and understand marketing analyticsAbility to work with a variety of stakeholders from different backgrounds and departmentsDemonstrated experience writing and editing content for digital marketing channelsProficiency with common digital marketing, content management, and reporting platformsQualification Equivalencies:Applicable equivalencies may be considered on the qualification listed above.Additional Information:Salary Information: $55,000.00 - $63,000.00; Commensurate with education and experienceRequired Documents to Apply:Cover Letter/Letter of Application, List of three Professional References (name, email, business title), ResumeOptional Documents:Proof of Veteran StatusRecruitment Contact Information:Miriam Burns, View email address on click.appcast.io, Human Resources Business Partner GSIEAll application materials must be uploaded to the University of Arkansas System Career Site do not send to listed recruitment contact.Special Instructions to Applicants:Pre-employment Screening Requirements:Criminal Background Check, Sex Offender RegistryThe University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds equal opportunity, educational excellence and unparalleled access for all.The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University's Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.Persons must have proof of legal authority to work in the United States on the first day of employment.All Application information is subject to public disclosure under the Arkansas Freedom of Information Act.Constant Physical Activity:N/AFrequent Physical Activity:N/AOccasional Physical Activity:Hearing, Manipulate items with fingers, including keyboarding, Repetitive Motion, Sitting, TalkingBenefits Eligible:Yes