Assistant Sales Manager

Job Description

Job Description

Job Summary

The Assistant Store Manager (Floor Manager) is a sales-first leader responsible for driving performance, developing people, and ensuring execution of GH Brands’ selling process and customer experience standards. This role leads from the front by actively engaging with customers and sales associates in real time, coaching and training on the floor, and holding the team accountable to results. The Assistant Manager helps oversee daily store operations, merchandising standards, and team performance while maintaining a high-energy, results-driven environment focused on maximizing sales, gross margin, and customer satisfaction. 

  Key Responsibilities & Duties

Sales Leadership & Floor Execution

• Lead from the front as an active presence on the sales floor (P2i – Position to Impact)
• Jump into live sales situations to model and reinforce proper selling behaviors
• Coach and train sales associates in real time and through structured development
• Ensure consistent execution of all selling disciplines and customer experience standards
• Monitor store performance, KPIs, and daily sales activity to drive results
• Direct customers to the right salespeople to maximize outcomes

Team Development & Accountability

• Train, coach, and develop new and existing employees
• Hold team members accountable to process, performance, and expectations
• Address and correct poor performance with urgency and consistency
• Lead by example through modeling expected behaviors and standards
• Conduct ongoing coaching, scrimmaging, and performance conversations

Customer Experience

• Ensure every customer receives a high-quality, engaging shopping experience
• Enforce proper communication, expectation-setting, and follow-through with customers
• Step in to resolve customer issues and ensure satisfaction
• Maintain a “customer-first” culture with urgency and engagement

Store Operations

• Support daily opening and closing procedures, including cash handling and deposits
• Ensure accuracy of sales tickets, financing paperwork, and reporting
• Maintain operational standards across paperwork, inventory, and processes
• Execute store procedures, policies, and company expectations consistently

Merchandising & Store Standards

• Maintain showroom standards including cleanliness, organization, and visual presentation
• Ensure proper tagging, signage, and promotional execution
• Monitor and maintain inventory integrity and floor readiness
• Identify and correct issues related to displays, damages, or presentation

Leadership Expectations

• Create a high-energy, performance-driven culture built on accountability and engagement
• Demonstrate urgency, professionalism, and a “do it right, right now” mindset
• Communicate clearly and consistently with team members and leadership
• Take ownership of team results and overall store performance
• Build trust, develop people, and drive a “win-win-win” environment