Digital Marketing Specialist

Digital Marketing Specialist At CommonWealth, we serve the financial needs of more than 40,000 people who live or work in Santa Clara County. We are seeking candidates who share our value and commitment to building stronger communities through financial health – one member at a time. Benefits 13 paid holidays 17 days of Paid Time Off (PTO) during first year of employment Up to 2% discounts on loans--including first mortgages* 401(k) Plan with Company Match Medical, dental, vision insurance Long-term disability insurance Life insurance Voluntary insurance Employee assistance program Financial Wellness benefits and resources Tuition reimbursement and more Responsibilities Support the credit union's mission to foster member growth, engagement, and financial wellness through the effective use of digital marketing channels and technology. Play a key role in connecting members with products, services, and educational resources that help them achieve financial success. Responsible for executing and optimizing digital campaigns, managing member communications and leveraging tools such as the website, social media, email platform, CRM, and online banking systems to deliver meaningful and seamless digital experiences. Help maintain a user-friendly, high performing website, optimize digital channels, and execute coordinated marketing campaigns that drive brand awareness, engagement, member growth, and product acquisition. Implement and manage digital campaigns aligned with organizational goals, with guidance from the Marketing Director. Coordinate campaign timelines and deliverables with internal teams and external vendors. Maintain and update digital member touchpoints including the website, online banking, social chatbot content, and in-branch digital screens. Assist in deploying paid digital advertising (Search, display, and social) and monitor performance for continual optimization. Support SEO/SEM strategies to influence and optimize website content. Execute digital campaigns on time and in alignment with approved marketing plans. Demonstrate growth in digital engagement metrics (website traffic, email performance, online conversions). Qualifications Our ideal candidate will have a minimum of two to four years of digital marketing experience, preferably within financial services or a regulated industry. Bachelor's degree in Marketing, Communications, Digital Media or related field preferred; or a combination of education and experience equivalent to bachelor's degree required. Must have experience using marketing automation and CRM tools (e.g., HubSpot, Salesforce, or similar) and be proficient with website CMS platforms and analytics tools such as Google Analytics. Demonstrated ability to communicate effectively (written and verbal). Ability to maintain confidentiality and conduct oneself with a high level of diplomacy and tact. Compensation Pay Range: $30.25 - $37.80; based on skills and experience. For immediate consideration, apply now! CommonWealth is an equal opportunity employer. Compensation details: 30.25-37.8 #J-18808-Ljbffr