Branding and Content Strategy Specialist

Job DescriptionThe specialist plays a key role in implementing social media and digital content initiatives that align with CNE's organizational goals. This position partners with cross-functional teams to support editorial planning, content creation, campaign management, and performance analysis. By maintaining alignment with brand standards and regulatory requirements, the specialist ensures all digital content is accurate, engaging, compliant, and strategically optimized. The role requires strong collaboration skills, creative capabilities, and the ability to manage multiple projects in a fast-paced, dynamic environment.ResponsibilitiesAssist in creating and executing a comprehensive, engaging, and informative digital content strategy aligned with organizational goals and brand standards across all social media platforms.Serve as a liaison between external agencies and property marketing teams, ensuring clear objectives, effective deliverables, and the achievement of goals.Collaborate with internal teams and external agencies on editorial calendars and content creation while providing feedback to optimize effectiveness.Write persuasive, attention-grabbing copy for digital advertising mediums, adapting content to fit specific media channels with clarity and consistency.Evaluate paid and organic social media performance using metrics and data-driven insights to refine and improve content strategy.Monitor sponsored post permalinks and ensure compliance with promotional details and regulations.Work with external agencies to address complex direct messages and oversee the management of internally boosted content and associated budgets.Partner with cross-functional teams to develop and manage creative rotation strategies.Direct all paid social media traffic to the external digital advertising agency for streamlined execution.Ensure all advertised information complies with promotional details, regulatory requirements, copyright laws, content policies, and brand guidelines.Stay updated on content trends, consumer preferences, and advancements in social media technologies, content creation, and best practices.Manage multiple projects without direct supervisory responsibilities.Perform work in various settings, including office and casino environments with exposure to smoke and crowd noise.Lift and carry objects up to 50 lbs; perform physical tasks including pushing, pulling, stooping, kneeling, crouching, crawling, reaching, handling, and feeling.Work varied shifts, including weekends, holidays, and travel with overnight stays (on call), as needed.Perform other job-related duties as assigned.QualificationsBachelor's degree in marketing, advertising, or a related field with at least three (3) years of relevant experience, or an equivalent combination of education and experience.Experience in creative services, advertising, content design, social media management, or marketing preferred.Excellent written, verbal, visual/presentation, and interpersonal communication skills.Working knowledge of creative design and digital asset management programs; advanced computer skills including Microsoft Office proficiency.Knowledge of graphic design best practices, basic photography, video editing, and Photoshop skills.Advanced knowledge of Adobe Creative Cloud and other graphic design tools.Understanding of social media platforms, management tools, performance dashboards, and strategies.Demonstrated creativity with the ability to develop innovative ideas.High level of precision with a proactive, self-starter mentality.Advanced organizational and collaboration skills, with the ability to work effectively with multiple teams and varied personalities.Strong work ethic with the ability to prioritize work and meet deadlines in a fast-paced environment.Must have and maintain a valid driver's license.About UsDo you like jobs that rock? Are you fun and highly motivated? Do you like to take on team-based challenges and deliver high-quality work? If so, then you may be a great candidate for our Hard Rock Hotel & Casino Tulsa team!Hard Rock Hotel & Casino Tulsa is Oklahoma's premier gaming and resort destination. This award-winning resort features 2,600+ electronic, poker and table games, 35,000+ square feet of ultramodern meeting and convention space, an 18-hole championship golf course, multiple food and entertainment venues, and a 2,700-seat event center. Hard Rock Hotel & Casino Tulsa is the flag ship of Cherokee Nation Businesses' hospitality division.Here's what awaits you:Health & Wellness: Choose from top-notch health plans, 24/7 Telemedicine access, and on-site health clinics (at select locations).Financial Security: Grow your future with a generous 401(k) match and paid vacation, sick time, bereavement, and holidays.Work-Life Balance: Enjoy flexible spending accounts, maternity/paternity leave, and voluntary benefits for added peace of mind.And More: Earn incentives based on performance, refer friends and get rewarded, and enjoy discounts and holiday appreciation gifts.About the TeamImmerse Yourself in World-Class Hospitality with Cherokee Nation EntertainmentThrill, excitement, and entertainment await at Cherokee Nation Entertainment, one of the largest and most successful tribal businesses in the country. As the gaming and hospitality business of the Cherokee Nation, CNE owns and operates a diverse portfolio of leading brands, including Hard Rock Hotel & Casino Tulsa, nine Cherokee Casinos across Northeastern Oklahoma, and Gold Strike Casino Resort in Tunica, Miss.Step into a world of possibilities:Gain experience delivering exhilarating gaming across electronic games, table games, and poker rooms.Help deliver legendary live entertainment from national and local acts at iconic venues like Hard Rock Live.Master your culinary craft at our diverse restaurants, from casual to upscale dining. Deliver smiles and unforgettable experiences, becoming a master of guest service and table-side magic.Help guests unwind in luxurious hotel accommodations and world-class amenities like pools, cabanas, and golf courses.More than just entertainment, we are committed to the well-being of the Cherokee Nation and the communities that it calls home. We offer exceptional career opportunities with competitive benefits and a chance to be part of something truly special.