Vice President, Brand and Market Strategy

Vice President, Brand and Market Strategy (United States) This executive leadership role offers the opportunity to shape the narrative and market positioning of an innovative technology organization operating at the intersection of AI, local discovery, and enterprise marketing. You will lead the development of a compelling brand strategy that drives awareness, market differentiation, and business growth while influencing how customers, analysts, and industry leaders perceive the organization. Combining strategic vision with hands‑on leadership, you will oversee brand development, communications, thought leadership, and product marketing alignment to ensure a consistent and impactful market presence. The role requires close collaboration with executive leadership, sales, product, and customer‑facing teams to align messaging with business objectives and revenue goals. It is a highly visible position suited for a creative and data‑driven marketing leader who thrives in fast‑paced, high‑growth environments. You will play a critical role in building market authority, strengthening executive visibility, and driving long‑term category leadership. Accountabilities Define and evolve the company’s market positioning, category narrative, and messaging framework to establish a differentiated industry presence. Lead brand strategy and ensure consistency across all customer touchpoints, including digital channels, campaigns, events, and executive communications. Oversee and mentor high-performing brand, communications, creative, and product marketing teams. Develop and scale thought leadership initiatives, including content strategy, proprietary research, executive visibility programs, and media engagement. Drive earned and owned media strategies across platforms such as LinkedIn, blogs, PR, industry publications, and video channels. Partner with executive leadership to strengthen public presence through speaking engagements, interviews, keynotes, and strategic communications. Ensure alignment between brand narrative, product positioning, go‑to‑market strategy, and sales enablement initiatives. Provide executive oversight for product marketing functions including messaging, launches, competitive positioning, and strategic storytelling. Collaborate cross‑functionally with product, sales, demand generation, and customer success teams to optimize the full customer journey. Establish KPIs, measurement frameworks, budgets, and reporting processes that connect brand investments to business outcomes and pipeline growth. Requirements 7+ years of B2B product marketing or brand leadership experience within fast‑paced, high‑growth technology environments. Proven success leading marketing organizations and building high‑performing, cross‑functional teams. Strong expertise across core product marketing disciplines including positioning, go‑to‑market strategy, pricing, competitive intelligence, sales enablement, and product launches. Demonstrated ability to shape executive‑level messaging and influence senior leadership stakeholders in dynamic business environments. Exceptional written and verbal communication skills, with the ability to simplify complex concepts into compelling narratives. Strategic mindset combined with hands‑on execution capabilities and the ability to manage multiple high‑impact initiatives simultaneously. Experience driving brand awareness, market authority, and revenue growth through innovative marketing programs and thought leadership. Strong analytical and data‑driven decision‑making capabilities with a willingness to experiment and optimize continuously.Collaborative leadership style with strong interpersonal skills and the ability to build productive relationships across departments. Bachelor’s degree in Marketing, Communications, Business, or a related field. Ability to work fully remotely within the United States. Benefits Competitive base salary ranging from $190,000 to $250,000 USD, plus bonus or commission opportunities. Fully remote work environment with flexible scheduling. Comprehensive medical, dental, and vision insurance plans. 401(k) retirement savings plan with employer matching. Flexible paid time off and paid holidays. Quarterly wellness days and employee wellness initiatives. Career development opportunities within a fast-growing and innovative technology environment. Collaborative and inclusive company culture that values creativity, agility, and thought leadership. Opportunity to influence category leadership within a rapidly evolving AI-driven market. #J-18808-Ljbffr