Marketing Manager - Technical

Marketing Manager - Technical

Job Category: Marketing

Location: Amherst, NY

The salary range for this position is between $85,000 -$105,000 annually, depending on experience, qualifications and location. Final compensation will be determined during the interview process.

Description

Ivoclar has been a leader in dentistry for over a century. Today, we are one of the world's leading dental companies. Our integrated solutions are helping to improve the state of oral health throughout the world. We share one mission: Making People Smile!

We are seeking a results-driven marketing professional to join a dynamic and collaborative North America marketing team. As a Marketing Manager for our dental laboratory portfolio of products, your responsibilities will include, driving growth, increasing brand awareness, managing product life cycles including launching new products, and supporting internal and external sales teams.

Position Purpose: To lead product marketing strategy and execution within the Strategic Business Unit, integrating customer insight, financial performance, and cross-functional collaboration to drive sustainable growth in the North America market.

Essential Functions:

Strategic Marketing Responsibilities:

• Demonstrate complete knowledge of the products and their applications in the dental
• Own and manage the entire product lifecycle in alignment with North American strategy—from product inception to phase-out.
• Drive regional product launch planning in collaboration with global business units (GBUs), including timelines, positioning, and readiness across departments.
• Define launch KPIs and track against market adoption and revenue goals post-

Financial Planning & Forecasting:

• Develop and manage the annual marketing budget ensuring alignment with business priorities and return on investment (ROI)
• Collaborate with Sales, Finance to develop and refine sales forecasts for existing and new products.
• Monitor financial performance of products (revenue, margin, pricing strategy) and make strategic recommendations for improvement.
• Analyze the commercial impact of marketing activities and report on key financial indicators regularly.

Voice of Customer (VOC) & Market Insight:

• Champion the integration of Voice of Customer (VOC) into product development, launch planning, and ongoing strategy.
• Lead qualitative and quantitative market research efforts to identify trends, gaps, and growth opportunities.
• Develop customer personas and segment-specific messaging strategies based on VOC data.

Cross-functional Collaboration & Communication:

• Work effectively with Marketing Communications to develop and execute campaigns, promotions, digital assets, and literature.
• Coordinate advertising/media plans and public relations activities for the SBU
• Align with Technical Sales teams to develop and implement sales enablement tools and strategies.
• Present products to customers and provide internal training as the subject matter expert to support sales effectiveness and brand alignment.
• Engage with external partners, KOLs, and distributors to ensure alignment on product and marketing initiatives.

Reporting & Analysis:

• Develop and report on marketing performance metrics, including campaign ROI, lead generation, product sales, and customer engagement.
• Analyze and report on market research data to identify actionable trends and inform business strategy.
• Present product and market updates to internal stakeholders, leadership, and external partners as needed.

Your Qualifications:

• Bachelor's degree (BS or BA) in Marketing, Business, Management, or related field
• Master's degree preferred (MBA or relevant concentration)
• Minimum 5+ years' experience in medical device industry preferred
• Strong financial and business acumen; ability to interpret sales, forecasting, and profitability metrics.
• Demonstrated experience with product launches, marketing planning, and cross- functional project management.
• Excellent communication, analytical, and interpersonal skills
• Proficient in Microsoft Office Suite and CRM/marketing automation platforms
• Ability to travel (domestic and international) as needed (approx. 20–30%)

Let's achieve our goal together.

If you are looking for a job where you can contribute actively, develop personally and professionally and make a lasting difference then this is the right place for you. As an international family business with a long-term perspective, we know that it is our 3500 employees that are the key to our success. Let's achieve our goal together: Making people smile.

Ivoclar is committed to Equal Employment Opportunity and Affirmative Action and, as such, affirms in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, sexual orientation, gender identity or any other protected characteristic. Ivoclar will not discriminate against persons because of their disability and will make reasonable accommodations for known physical or mental limitations of qualified employees and applicants with disabilities. We will also make reasonable accommodations during the interview and selection process.

Candidates must be legally authorized to work in the United States on a permanent basis. This position is not eligible for employer-based visa sponsorship now or in the future.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.