Director of Performance Marketing

Company Description

TOV Furniture has been offering brand-name furniture online and has grown to serve thousands of customers across the country. The company operates a few retail websites, including Colemanfurniture.com, which focuses on providing a wide selection of quality furniture at competitive prices while maintaining a strong commitment to customer satisfaction. Unlike many competitors that offer only curbside shipping, Coleman Furniture provides free in-home delivery and full setup on most orders. Professional freight and delivery partners are used, and all furniture is inspected prior to shipping to minimize damages and ensure products meet customer expectations. A responsive customer service team is available by phone, email, and chat to support customers with any questions or concerns.

The Role

The Director of Performance Marketing is a full-time, on-site role based in Brooklyn, NY. This role is responsible for planning, executing, and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads to drive qualified traffic and sales. Day-to-day responsibilities include managing budgets, monitoring performance metrics, conducting keyword and competitor research, and adjusting bids and ad copy to improve ROI. The Paid Search Team Lead will collaborate with marketing, merchandising, and sales teams to align campaigns with business goals and promotional strategies. The role also includes mentoring paid search specialists, implementing best practices, reporting on campaign results, and testing new strategies to enhance overall digital marketing performance.

What You'll Do

• Plan, build and optimize Search, Shopping and Performance Max campaigns across a large furniture catalog
• Manage budgets and pacing against revenue and ROAS targets
• Research keywords and competitors to find growth and wasted spend
• Adjust bids, bid strategies and ad copy, and run structured tests on new approaches
• Work with merchandising and sales to plan promotions, seasonal pushes and inventory priorities
• Mentor paid search specialists, review their work and set team best practices
• Report on performance and explain to leadership what's working, what isn't and what you're changing

What You Bring

• 5+ years of hands-on paid search experience, ideally in e-commerce or retail
• Experience managing large budgets and product catalogs
• Strong command of Shopping campaigns, product feeds and Merchant Center
• Experience leading or mentoring other marketers
• Clear communication with people who aren't marketers
• Innovative problem solver mindset
• Self-starter mindset with the ability to take ownership of numerous, fast-moving projects
• A data-driven mindset with outstanding analytical skills 

Nice to Have

• Experience in home furnishings and/or high ticket items

Salary

135-175k annual salary, commensurate with experience

Benefits

• Medical, dental & vision insurance 
• Life insurance 
• 401k, with a 4% match
• Paid vacation, sick leave, holidays
• Paid parental leave
• Employee discounts
• Annual financial planning session with Morgan Stanley

What We Value:

At TOV Furniture we look for people who match our values. Bring Their Spark

you show up reliable, positive and ready to share ideas. You

you build new skills, welcome feedback and look for better ways of doing things. If that sounds like you, we'd like to hear from you!