Social Media Marketing Specialist (B2B)

Job Description

Job Description

Build Relationships. Tell Our Story. Grow Our Impact.

Are you the kind of marketer who sees social media as more than likes, followers, and pretty graphics?

Do you know how to turn great content into real conversations, meaningful professional relationships, and business opportunities?

If you love storytelling, relationship building, strategy, creativity, analytics, and finding new ways to make a brand impossible to ignore, we want to meet you.

Ethos Health Group is looking for a B2B Social Media Marketing Manager to elevate our digital presence and strengthen relationships with attorneys, healthcare professionals, referral partners, community organizations, and other business partners.

At Ethos, our mission is Saving Lives Locally. Changing Lives Globally. We are passionate about helping patients affected by traumatic brain injuries and making a meaningful difference in the communities we serve.

We aren’t looking for someone to simply “manage our social media.”

We’re looking for someone to help build our digital reputation, tell our story, create connections, and turn online engagement into real-world relationships.

You’ll help bring the Ethos story to life across our professional social channels.

You’ll create and coordinate content that:

• Educates through our social media presence, attorneys, and referral partners about traumatic brain injuries and concussion care

• Highlights our providers, programs, services, locations, and expertise

• Showcases the people and culture behind Ethos

• Celebrates partnerships, events, milestones, and community involvement

• Attorneys and law firms

• Healthcare professionals

• Referral partners

• Key decision-makers and influencers within our markets

You’ll help move relationships from:

Connection → Engagement → Conversation → Opportunity → Relationship

You’ll Probably Love This Role If You…

• Are naturally creative and curious

• Love connecting people

• Understand B2B marketing

• Can write engaging professional content

• Know how to make LinkedIn work for a business

• Enjoy creating video and visual content

• Understand that social media should support business development

• Love analyzing what worked—and figuring out why

• Can manage multiple projects without dropping the ball

• Have exceptional attention to detail

• Can take an idea and run with it

• Are proactive rather than reactive

• Love learning new technology

• Can be creative while still respecting healthcare compliance and patient privacy

Our ideal candidate has experience in areas such as:

• Creative Mind

• B2B social media marketing

• Digital marketing

• Content strategy

• LinkedIn marketing

• Brand development

• Business development marketing

• Video/content creation

• Social media analytics

• CRM or lead tracking

Experience in healthcare, legal marketing, professional services, or another referral-driven industry is a major plus.