Sales Analyst (CPG)

Reference: BBBH116911_1790097515Sales Data Analyst - CPG Retail Analytics (Walmart / National Accounts)Location: Remote A growing food manufacturing company is seeking a Sales Data Analyst to support its North American retail sales organization and help transform sales, customer, and syndicated data into actionable commercial insights.This role will partner closely with National Account teams managing major retail customers including Walmart, Target, Costco, Kroger, and other strategic accounts. The successful candidate will analyze retail performance, promotional activity, trade investment, and customer data to identify growth opportunities and improve commercial decision-making.The ideal candidate will have CPG retail analytics experience, strong technical skills across SQL, Excel, Power BI/Tableau, and experience working with retailer portals, syndicated data, and sales performance metrics.Key ResponsibilitiesSales Analytics & Business IntelligenceBuild and maintain Power BI / Tableau dashboards supporting Sales, Marketing, and Commercial teamsDevelop reporting tools tracking key retail metrics including:Sales performancePOS velocityDistribution and ACVPromotional performanceCategory growthCustomer trendsAutomate recurring reporting and improve visibility into business performanceUse SQL to extract, clean, and analyze customer sales data from multiple sourcesRetail & Syndicated Data AnalysisAnalyze data from retailer platforms including:Walmart Retail LinkTarget Partners OnlineCostco reporting platformsKroger reporting platformsWork with syndicated data sources including:Circana / IRINielsenIQSPINS84.51Perform:Period-over-period analysisPlan vs. actual reportingPromotional lift analysisCategory and market performance analysisIdentify trends, opportunities, and risks to support National Account strategiesTrade Spend & Commercial AnalyticsAnalyze promotional effectiveness, trade investment, and ROIEvaluate incremental sales lift from promotions, displays, and featuresSupport trade spend tracking and post-event analysisProvide insights to improve customer investment decisionsCross-Functional Analytics ProjectsSupport Sales, Marketing, Finance, and Strategy teams with analytical insightsLeadanalytics projects including:New item launch trackingAssortment optimizationCustomer reviewsJoint Business Planning (JBP)Develop processes and tools that improve self-service reporting capabilitiesQualificationsBachelor's degree in Analytics, Business, Economics, Statistics, Mathematics, or related field2-4 years of experience in CPG sales analytics, retail analytics, revenue growth management, category management, or similar commercial analytics rolesExperience supporting retail customers such as Walmart, Target, Costco, Kroger, Albertsons, or similar retailers strongly preferredHands-on experience analyzing retail sales, POS, syndicated, and customer performance dataStrong experience building dashboards using Power BI, Tableau, or similar visualization toolsIntermediate SQL skills with experience querying and analyzing large datasetsAdvanced Excel skills including:Pivot tablesVLOOKUP/XLOOKUPINDEX/MATCHData modellingExperience working with retailer portals and syndicated data sourcesAbility to translate complex analysis into clear commercial recommendationsPreferred ExperienceExperience with:Circana / IRINielsenIQSPINSWalmart Retail LinkKroger 84.51Trade Promotion Management (TPM) or Revenue Growth Management experienceExperiencewithautomationorETL tools such as:AlteryxPower AutomatePythonZapierExperience managing analytics projects with multiple stakeholdersStrong data storytelling and presentation skillsWhy Join?This is an opportunity to join a growing food manufacturing company and have a direct impact on how retail sales decisions are made.You will work closely with National Account teams, gain exposure to some of the largest retailers in North America, and use data to influence sales growth, customer strategy, and commercial performance.Keywords: Sales Data Analyst | Retail Data Analyst | CPG Analyst | Commercial Analyst | Sales Analyst | Business Analyst | Sales Operations Analyst | Revenue Growth Analyst | Category Analyst | Category Management Analyst | Customer Analytics Analyst | Business Intelligence Analyst | BI Analyst | Power BI | Tableau | SQL | Excel | Salesforce | Retail Analytics | Walmart Retail Link | Walmart Analytics | Target Analytics | Costco Analytics | Kroger Analytics | Circana | IRI | NielsenIQ | SPINS | 84.51 | POS Analytics | Trade Promotion Management | Revenue Growth Management | CPG | Food Manufacturing | Consumer Packaged Goods