Content Marketing Specialist

About the Role Malta Dynamics is seeking a Content Marketing Specialist to own the execution and consistency of Malta Dynamics’ brand voice across all channels. This role is responsible for producing, publishing, and optimizing high-quality content that drives inbound leads, supports sales, and reinforces Malta Dynamics as a leader in workplace safety. This is a hands‑on, execution‑focused role requiring both creative output and disciplined follow‑through. The ideal candidate is highly organized, detail‑oriented, and capable of maintaining consistent content production without constant oversight. What You’ll Do Content Creation & Execution Own the planning, creation, and scheduling of content across all digital channels including website, blog, email, and social media. Write and publish product descriptions, landing pages, blogs, and campaign content aligned with Malta Dynamics’ brand voice. Execute a consistent weekly content calendar with no missed deadlines. Collaborate with internal subject matter experts to translate technical knowledge into clear, compelling marketing content. Brand Voice & Messaging Maintain and enforce Malta Dynamics’ brand voice across all content. Ensure all messaging aligns with company positioning, product strategy, and target audience needs. Continuously refine messaging based on performance and leadership feedback. Social Media Management Plan, schedule, and publish content across LinkedIn, Facebook, Instagram, and other relevant platforms. Monitor engagement and optimize content based on performance. Ensure consistent cadence and professional brand representation. Email Marketing & Campaign Execution Execute email campaigns and flows using platforms such as Klaviyo, HubSpot, or similar. Develop content that nurtures leads and engages existing customers. Support segmentation and targeting strategies based on audience behavior. SEO & Website Content Optimize content for search engines to improve visibility and rankings. Support ongoing website updates and content improvements. Collaborate with external partners (e.g., SEO agency) to execute strategy. Analytics & Performance Tracking Track and report on key performance metrics including traffic, engagement, and lead generation. Use data to refine content strategy and improve results over time. Provide clear, actionable insights on what is working and what is not. Cross‑Functional Collaboration Work closely with sales, product development, and leadership to align marketing efforts with business goals. Support sales initiatives by creating content that addresses real customer needs and objections. Coordinate with external marketing partners to ensure alignment and execution. What Success Looks Like Consistent weekly output with strong adherence to deadlines. High attention to detail and commitment to quality. Ability to follow structured processes and content calendars. Strong sense of ownership and accountability. Bias toward execution over ideation. Comfort working within established brand and strategic frameworks. What We’re Looking For: 2–5 years of experience in content marketing, digital marketing, or related field. Strong copywriting skills with the ability to write clearly, professionally, and persuasively. Experience managing social media platforms and scheduling tools. Familiarity with email marketing platforms (Klaviyo, HubSpot, Mailchimp, etc.) Working knowledge of SEO principles and website content optimization. Experience using analytics tools such as Google Analytics or similar. Basic proficiency in graphic design and/or video editing tools (Canva, Adobe Suite, etc.) Strong organizational and project management skills. Ability to manage multiple projects simultaneously without oversight. Experience using AI tools (e.g., ChatGPT) to enhance productivity and content creation. Preferred Experience Experience in B2B, construction, industrial, or manufacturing environments. Familiarity with Shopify or similar ecommerce platforms. Experience collaborating with external marketing agencies. Portfolio of written content, campaigns, or digital work. Execution Expectations This role is accountable for maintaining a consistent and reliable content engine. Success is measured by: Consistent execution of weekly content deliverables. Growth in inbound traffic, engagement, and lead generation. Quality and clarity of written content. Alignment with brand voice and messaging standards. Work Environment Hybrid role based in Malta, OH In‑office collaboration required, with flexibility for remote work after training #J-18808-Ljbffr Vertical Supply Group