(Senior) Specialist, Social Media

Job Description

Job Description

About ASCAP

The American Society of Composers, Authors and Publishers (ASCAP) is a membership association of more than one million songwriters, composers and music publishers, and represents some of the world’s most talented music creators. Founded and governed by songwriters, composers and publishers, it is the only performing rights organization in the U.S. that operates on a not-for-profit basis. ASCAP licenses a repertory of over 20 million musical works to hundreds of thousands of businesses that use music, including streaming services, cable television, radio and satellite radio and brick and mortar businesses such as retail stores, hotels, clubs, restaurants and bars. ASCAP collects the licensing fees; identifies, matches and processes trillions of performances every year; and returns nearly 90 cents of every dollar back to its members as royalties. The ASCAP blanket license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters and composers to be paid fairly. ASCAP puts music creators first, advocating for their rights and the value of music on Capitol Hill, driving innovation that moves the industry forward, building community and providing the resources and support that creators need to succeed in their careers. Learn more and stay in touch at on X and Instagram @ASCAP and on Facebook.

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Job Description:

The Social Media Specialist or Senior Specialist is a key player on ASCAP’s fast-paced Marketing & Communications team and assists with the successful execution of digital marketing and social media campaigns and support for virtual, live and hybrid events. The Specialist plays an active and direct role in ideating, curating and designing social media assets; managing digital marketing service partnerships and platforms; writing succinct and targeted copy for posts in alignment with the ASCAP brand; and utilizing social analytics and audience research to make recommendations and guide marketing strategy and future social media campaigns in ways that drive impressions across our platforms, with a particular focus on TikTok, IG Reels and YouTube shorts.

The individual in this role is curious, self-motivated, proactive, and passionate about music and pop-culture. The role requires excellent communication, organizational and technical social media platform skills, passion and enthusiasm for music, and the ability and drive to go the extra mile. The Specialist, Social Media reports to the Senior Director, Marketing & Communications and is based in the New York office.

Areas of Responsibility & Accountability:

• Ideate, creative direct and manage social media assets while also writing succinct and targeted copy for posts in alignment with the ASCAP brand and social media strategy across all platforms.
• Help oversee the creation, production and development of video content for social platforms with an increased focus on growing engagement with our TikTok, YouTube and IG Reels content.
• Cultivate, develop and manage influencer marketing initiatives, building partnerships that align with ASCAP's brand and promote its members.
• Manage relationships with digital marketing partnerships and platforms at TikTok, Meta, YouTube, Sprout and Crowd Surf.
• Leverage data insights to make recommendations for future social media campaigns and ways to drive impressions across our platforms.
• Develop and curate social highlights documents for large scale campaigns, capturing screenshots of high-level members, press and community engagement and reporting/ presenting findings to ASCAP’s marketing, membership, and executive team.
• Research and inform trends and insights from the community, creators and brands, sharing learnings and recommendations for ASCAP to take part in viral moments.
• Lead live social media coverage at experiential events, ensuring real-time coverage and alignment with ASCAP’s brand.
• Manage timelines and deliverables of social media assets for live, hybrid and virtual events, experiential programs and integrated digital marketing and social media campaigns.
• Manage logistical communications to campaign for event stakeholders, including creative consultants, staff, talent and others.
• Write copy and create social tags.
• Draft and propose social media copy across multiple social media platforms.
• Monitor ASCAP’s social media presence and promptly, tactfully, and accurately interact and engage with our members, influencers, and employees to sustain and enhance ASCAP’s brand.
• Elevate and manage day-to-today community management across social media platforms
• Compose, consolidate, coordinate, and edit written materials, such as briefing documents, emails, social messages, talking points and creative assets (photo, videos, animations).
• Brainstorm, generate, and propose big ideas on upcoming campaigns and projects.
• Monitor consultant budgets and campaign expenses for accuracy and appropriateness
• Work exceptionally well and cross-functionally across the marketing, membership, repertory, finance, licensing, and legal departments on the successful execution of projects.

Qualifications & Requirements:

• Bachelor of Arts Degree in a related discipline from an accredited four-year college required; experience in an entertainment related job or internship a plus
• 3+ years of experience in marketing, social media or a related field
• Advanced skills on all social media platforms and digital marketing platforms
• Ability to travel to event if required / Must be available to work evenings, and some weekends as needed
• Proficiency with Microsoft Word, Excel, PowerPoint, Google Workplace, Google Drive, Google Analytics, and all applications
• Basis knowledge of Content Management Systems, HTML a plus
• Passion for music of all genres and the music industry at large
• Background and familiarity with standard experiential marketing and marketing practices
• Excellent written and verbal communication skills
• Superb organizational skills with high attention to detail
• Ability to prioritize multiple projects and work in a fast-paced environment and transition seamlessly from project to project with great attention to quality, detail, and execution
• Proactive and self-motivated with a strong work ethic
• Passionate about experiential marketing, social media, the music industry and wants to change the world with us
• Driven and ability to go above and beyond
• Ability to leverage data to drive insights
• This position requires the incumbent to be in the office three days per week.
• Occasional travel to other ASCAP offices and outside events are required.

Compensation/Benefits:

Besides providing a unique and dynamic work environment, there are a few other reasons you should consider ASCAP in your career planning. We also offer generous benefit options that are comprehensive and provide the flexibility that most employees want and need. These health care and financial plan options include the following:

• A choice of either network-only provider medical and dental plans or more flexible medical and dental plans where you can see providers in or out-of-network
• Vision plan that offers both in and out-of-network provider options
• 401(k) Plan that offers pre-tax, Roth, and an after-tax employee contribution option which includes a company match
• An additional employer paid discretionary profit share contribution, regardless of your participation in the 401(k) Plan
• Generous time-off policy
• Health care and dependent care flexible spending accounts
• Short-term disability insurance/salary continuation and long-term disability insurance
• Company provided basic life and accidental death and dismemberment insurance
• Employee gym discounts at select gyms
• Commuter benefits
• Voluntary pet health insurance
• Voluntary auto and homeowner’s insurance
• Voluntary employee, spouse, and dependent life insurance options
• Voluntary ID protection Coverage

The above summary of the current benefits is subject to the terms and conditions of the benefit plan documents. This summary is not complete and is subject to the terms of the underlying plan documents. Please note that ASCAP reserves the right to amend or otherwise revise or terminate, at any time and in its sole discretion, its benefit plans, programs, and policies.

Occasional travel for in-person meetings may be required.

The anticipated base salary range for this position is $75,000 to $84,000 and will be determined on an individualized basis depending on several factors that are unique to each candidate including geographic location (due to differences in the cost of labor), skills, education and prior relevant experience.

Please be aware that ASCAP is not a nut-free or other allergen-free workplace.

ASCAP is an equal opportunity employer. All ASCAP employment decisions are made on the basis of individual qualifications and performance and not on the basis of race, national origin, ethnicity, sex, age, marital status, sexual orientation or preference, gender identity, genetic information, disability, handicap, color, creed, religion, veteran status, or any characteristic protected by applicable federal, state or local laws.