Assistant Director of Admissions

Assistant Director of Admissions

The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls more than 20,000 students, has a low student‑to‑faculty ratio and offers more than 150 undergraduate and graduate majors.

Minimum Qualifications

• Bachelor’s degree in student counseling, communications, education, business or public relations, marketing, or other related field from a regionally accredited institution.
• Experience with and ability to operate independently, exercising independent judgment and discretion with little or no guidance, and to be able to make decisions on behalf of the Admissions Office and the university that are appropriate, timely, and defensible.
• Ability to work as a member of a team with a flexible attitude.
• Willingness to work select evenings and weekends.
• Strong oral presentation and written communication skills.
• Highly organized.
• Successful completion of background investigation prior to employment.
• Valid driver’s license and ability to rent vehicle.

Preferred Qualifications

• Prior recruitment experience at a four‑year institution.
• Experience in college recruitment or related experiences in counseling, sales, marketing, public relations, communications, or education.
• Effective, empathetic, and engaging communicator.
• Experience as a Student Ambassador, Resident Assistant, Orientation Leader or similar student role.
• Strong computing skills and efficiency utilizing computing applications on various systems and programs (e.g. Microsoft Office Suite, Banner, Google Apps, spreadsheets, etc.)
• Commitment to student‑centered quality customer service.
• Experience using various social media platforms.
• Highly motivated to share a love of Appalachian.
• Ability to be adaptable and flexible with a sense of humor.

Essential Duties and Responsibilities

• The Assistant Director is a twelve‑month exempt (EHRA) position at App State Hickory Campus who leads and assists in the coordination of Appalachian State University’s recruitment of prospective undergraduate students.
• Planning and assessing strategic recruitment and yield activities by exercising and continually developing a strong understanding of general market characteristics and trends as well as those specific to Appalachian.
• Counselling prospective students and their families in their college search process and their transition from high schools, 2‑year institutions, or other 4‑year institutions to Appalachian State by providing information and assistance about the admissions and financial aid process, academic programs, campus visitation, and housing.
• Building relationships with and serving as a primary contact for high school and independent counselors as well as 2‑year college advisors.
• Serving as a territory manager by planning, executing and assessing all recruitment operations (on and off campus) necessary to meet recruitment and enrollment goals within an assigned geo‑market.
• Assisting with planning and/or implementation of general on and off‑campus recruitment and yield events throughout the cycle.
• Traveling extensively to high schools and attending college fairs, college nights, receptions, and other programs in this region to recruit prospective students.
• Developing and strengthening ties with high school counselors, independent counselors, community college counselors, alumni and other key influencers in the recruitment process within the assigned geo‑market.
• Conducting extensive outreach and relationship and conversation‑building activities (via in‑person communication, phone, e‑mail, written correspondence, and social media) with prospective students and their families throughout the recruitment funnel.
• Submitting territory management reports of recruitment and prospective student activity to the Senior Associate Director throughout the recruitment cycle.
• Reviewing and assessing student applications and supplemental materials and providing admission decision recommendations for applicants.
• Engaging in and/or leading other initiatives or tasks as assigned.

Type of Position

• Full Time Position
• Staff/Non‑Faculty
• Appointment Type 1.0
• Work Schedule/Hours Monday – Friday, 8:00 am – 5:00 pm; (night and weekend travel during fall and spring travel seasons)
• Number of Hours Per Week 40
• Number of Months Per Year 12
• Mandatory Staff No
• Suggested Salary Range Salary is competitive and will be commensurate with qualifications and experience.
• Physical Demands of Position Ability to lift boxes of travel materials, extensive travel during fall and spring travel seasons, and ability to stand for long periods of time at college fairs.
• All duties to be performed with or without reasonable accommodations.

Posting Details

• Posting Date 10/03/2023
• Closing Date Open Until Filled
• Evaluation of Applications Begins 10/10/2023
• Proposed Date of Hire 11/06/2023

Special Instructions to Applicants

• Cover Letter
• Resume
• List of three professional references with contact information

Search Chair Information

Search Chair Name Nate Weigl

Search Chair Email View email address on click.appcast.io

Disability Accommodation Information

Individuals with disabilities may request accommodations in the application process by contacting Maranda Maxey, Director & ADA /504 Coordinator, at View phone number on click.appcast.io or View email address on click.appcast.io.

AA/EEO Statement

Appalachian State University is an Affinnative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.

Important Contacts

Associate Vice Chancellor of Human Resources
Office of Human Resources
330 University Hall Dr.
Boone, NC 28608
View phone number on click.appcast.io
View email address on click.appcast.io

Executive Director of Access & Equity ( ADA /504 Coordinator, EEO /AA Officer, & Title IX Coordinator)
Office of Access & Equity
123 IG Greer Hall
Boone, NC 28608
View phone number on click.appcast.io)
View email address on click.appcast.io

Clery Act: Clery Act Compliance
Division of Institutional Integrity
PO Box 32126
Boone, NC 28608
View phone number on click.appcast.io
View email address on click.appcast.io

Diversity and Inclusion at Appalachian

We at Appalachian State University are committed to diversity, equity, and inclusive excellence both locally and globally. We understand that the successful implementation of diversity, equity, and inclusive excellence is the responsibility of the entire university community, including alumni and official university governing bodies. A diverse campus community supports an influx of broad and distinct ideas that increase learning opportunities and strengthen the impact of our community as we work collectively to achieve a just experience for all.

We actively encourage, support, and promote a global mindset and an equitable environment where all will know that they belong and are safe to express their culture, identity, values, ideas, opinions, and creativity. We are committed to creating a culture of equity opportunity for all, one that has an expectation of fairness, justice, and equity‑minded practice at all levels of the university community.

Background Check Statement

Any offer of employment to a successful candidate will be conditioned upon the University’s receipt of a satisfactory criminal background report.

Eligibility for Employment

Proper documentation of identity and eligibility for employment will be required before the hiring process can be completed. This position may or may not be eligible for H‑1B sponsorship; EHRA positions are evaluated on a case‑by‑case basis. To request further information about sponsorship for this position, please contact International Student and Scholar Services and Outreach at View email address on click.appcast.io .

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

• Cover Letter / Letter of Interest
• Resume
• List of References with Contact Information