Multimedia Sales Executive

Job Description

Job Description

Position Summary

CherryRoad Media is seeking a highly driven Multimedia Sales Executive to join our growing advertising and marketing sales team. In this revenue-driven role, you will develop customized print, digital, and multimedia advertising strategies that help local businesses grow their audience and brand awareness. 

The Multimedia Sales Executive is responsible for meeting and exceeding assigned sales goals by cultivating strong client relationships, identifying new business opportunities, and delivering audience-focused marketing solutions that maximize customer return on investment (ROI) across CherryRoad Media’s full portfolio of products.

A Multimedia Sales Executive may be responsible for several newspapers and/or online publications.

Key Responsibilities:

• Consistently meet or exceed print and digital advertising revenue targets within assigned territory.
• Develop expert-level understanding of all CherryRoad Media advertising products, including print publications, digital platforms, branded content, and marketing services.
• Prospect, present, and sell traditional and new and emerging non-traditional advertising solutions that support diversified revenue growth to new and existing advertisers.
• Follow company sales processes, including Pipeline Management, Gap Analysis, lead tracking, and CRM documentation.
• Conduct client needs assessments to recommend advertising tactics that provide measurable results.
• Maintain regular in-person client engagement to strengthen relationships, promote retention and grow accounts.
• Deliver exceptional customer service ensure long-term advertiser satisfaction and renewal.
• Monitor market trends, competitive activity, and territory performance, communicating insights and revenue forecasts to management in a timely and accurate manner.
• Represent CherryRoad Media with professionalism, integrity, and ethical business practices at all times.

Required Knowledges, Skills, and Abilities:

• Knowledge of competitive media landscape; use for new business development and sales analysis
• Ability to prospect new business via cold calling and other prospecting techniques including social media where applicable
• Highly motivated, self-starting individual with initiative and drive to succeed
• Ability to close new business and exceed sales targets
• Successful track record of pushing past rejection and achieving results
• Strong verbal and written communication skills with the ability to build and deliver effective presentations
• Strong networking and community involvement skills
• Eagerness to learn, continually seeking to improve sales skills
• Strong time management and follow up abilities
• Strong organization skills with attention for detail
• Computer and software experience with MS Office programs including Excel, PowerPoint, and Word
• Must possess a valid state driver’s license and/or reliable transportation 

Education & Experience:

• Bachelor’s Degree in Sales, Marketing or Business preferred; or equivalent work experience in media related business 
• Minimum of one year sales experience, preferably in outside sales
• Prior experience in digital marketing sales highly desirable

Working Conditions and Physical Requirements: 

• Work performed in a mixed environment of office, remote, and community-based settings.
• Regular in-person meetings at client business locations.
• Frequent local travel is required within assigned territory.
• Periodic attendance at community events, trade shows, or business functions.
• Flexibility required for occasional early mornings, evenings, or weekends based on client or event needs.
• Ability to sit, stand, walk, and drive for extended periods.
• Frequent use of computer, mobile devices, and office equipment.
• Ability to lift up to 20 lbs. for transporting marketing materials and equipment.
• Must be able to travel daily within the community.

Disclaimer:

This job description is not intended to be an exhaustive list of all responsibilities, duties, or qualifications associated with this role. Management may modify or assign additional tasks as business needs evolve.

Benefits:

CherryRoad offers a comprehensive benefits package for full-time employees that includes health insurance (medical, dental, and vision, paid time off, paid sick time, paid holidays, and a 401(k) retirement plan with employer contributions.  Part-time employees are eligible for paid sick time and the 401(k) plan.

CherryRoad is an Equal Opportunity Employer. We consider all qualified applicants without regard to legally protected characteristics, including race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected category under federal, state, or local law.