Brand Specialist
$50k - $150kSwickard Auto Group
Brand Specialist
Thousand Oaks, CA | Buick | GMC | Cadillac | Sales | No automotive experience required | Hospitality experience welcome | Sales experience welcome | Southern California | Ventura County | Conejo Valley | Veterans encouraged to apply | $50,000 - $150,000+ OTE
Is This You?
You're a warm, genuine communicator who earns trust by listening first and presenting second -- guests feel genuinely helped by the conversation, not steered toward a close
You come from hospitality, retail, financial services, or another guest-facing environment where taking care of people was the standard -- automotive experience is not required, but the ability to represent three distinct brands with knowledge and confidence is something we train from day one
You want to build a sales career at a Conejo Valley multi-brand store where Buick, GMC, and Cadillac give you a lineup that covers everything from everyday family vehicles to premium full-size trucks to luxury sedans -- and where a motivated Brand Specialist builds a diverse, loyal client base that earns well above the floor
Who We Are
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
Buick GMC Cadillac of Thousand Oaks serves a family-oriented, community-connected Conejo Valley buyer base across three distinct brand profiles -- Buick's refined comfort, GMC's premium truck and SUV lineup, and Cadillac's American luxury. That breadth means a Brand Specialist here is never working a single buyer profile. The right person brings genuine curiosity, learns all three brands thoroughly, and builds relationships with the kind of Ventura County buyers who return for every vehicle in the household and send their neighbors in behind them. We hire for the relationship instincts and train everything else.
What You'll Do
Welcome guests with genuine curiosity and warmth -- understanding what matters to them before presenting any vehicle
Develop deep product knowledge across Buick, GMC, and Cadillac through paid GM training -- learning each brand's lineup, technology, performance credentials, and towing and capability specs well enough to guide any Conejo Valley buyer confidently
Present vehicles and conduct test drives that connect each brand's strengths to what the guest actually needs -- whether that's a Cadillac Escalade, a GMC Sierra, or a Buick Envision
Build and maintain a client pipeline through consistent, disciplined follow-up and CRM use -- the Brand Specialist who works their pipeline earns repeat and referral business that lifts them above the floor
Collaborate with finance and management to deliver a transparent, low-pressure purchase experience from first contact through delivery
Meet monthly targets across volume, gross, and CSI
Represent Buick GMC Cadillac of Thousand Oaks and Swickard's hospitality standard in every guest interaction
What We're Looking For
No automotive experience required -- paid GM brand and product training across Buick, GMC, and Cadillac provided from day one
Hospitality, retail, financial services, real estate, or comparable guest-facing experience strongly preferred -- backgrounds where earning trust and delivering a quality experience are the standard translate directly to this buyer community
Genuine curiosity across three brand personalities -- Buick buyers, GMC truck buyers, and Cadillac buyers are different people with different priorities, and the Brand Specialist who engages each conversation authentically builds a broader and more durable client base
Relationship-first approach -- you listen before you present, you follow through without being reminded, and your guests feel well-served rather than sold to
Self-motivated with a genuine drive to build a long-term book of returning clients and referrals in a close-knit Conejo Valley community where reputation travels fast
Comfortable with CRM tools and digital communication, or quick to learn them
Valid driver's license with a clean driving record
What We Offer
OTE of $50,000 - $150,000+/yr
Paid GM brand and product training across Buick, GMC, and Cadillac from day one
Medical, dental, and vision insurance
Life insurance and supplemental coverage options
Paid time off and paid holidays
Clear career path -- strong Brand Specialists grow into finance, management, and leadership roles at Swickard
Employee vehicle purchase and service discounts
Why Buick GMC Cadillac of Thousand Oaks
Three brands under one roof means a broader buyer audience -- GMC's premium truck and SUV buyers, Cadillac's American luxury ownership community, and Buick's comfort-focused family buyers give a motivated Brand Specialist more relationships to build and more referral paths to develop than a single-brand store
The Conejo Valley is a family-oriented, community-connected market where buyers talk to each other -- the Brand Specialist who earns a household's trust earns every vehicle in it and the referrals that follow, and that kind of loyalty compounds over time in a community this size
GMC's Sierra and Yukon lineup, Cadillac's Escalade, and Buick's growing SUV portfolio give a well-prepared Brand Specialist genuinely compelling product conversations across a wide range of Ventura County buyers and use cases
Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and develop our people
If you're a relationship-driven sales professional ready to represent three distinct American brands in a family-oriented Conejo Valley community where guest loyalty is earned through genuine care and honest follow-through -- apply.
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