Director, SEO

About The Role:Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner’s search strategy.This role owns end-to-end SEO performance across Gartner’s digital ecosystem, leading a team of SEO associates focused on execution while setting strategy, scaling analytics, and driving measurable business impact. The Director will also establish and advance Gartner’s Answer Engine Optimization (AEO) capabilities, ensuring visibility across both traditional search engines and emerging AI-driven discovery platforms.This is a leadership role requiring strong operational rigor, technical depth, and the ability to connect SEO/AEO performance to enterprise business outcomes and executive priorities.What You Will Do:Lead Team, Execution & Stakeholder EngagementLead, coach, and scale a high-performing team of SEO/AEO associates responsible for day-to-day executionSet priorities and oversee delivery of SEO/AEO initiatives across on-page, technical, and off-page workstreams in partnership with Global Marketing and key stakeholdersInfluence product, IT, and content roadmaps to prioritize SEO/AEO impact and drive enterprise adoption, while serving as a senior subject matter expert advising stakeholders across the organizationDevelop and deliver executive-level presentations on performance, insights, and strategic direction while translating complex concepts into clear recommendationsOwn SEO & AEO StrategyDefine and lead Gartner’s SEO/AEO strategy aligned to business priorities and ownership of acquisition, pipeline, and business growthLead the adoption and scaling of AEO best practices and frameworks, optimizing for AI-driven discovery and evolving search behaviorsIdentify and prioritize opportunities to increase search visibility, traffic quality, and conversion efficiency by strengthening Gartner’s topical authority and recognitionBuild and scale SEO/AEO processes, frameworks, and governance across the enterpriseLead complex, cross-functional SEO/AEO initiatives, including site architecture improvements, migrations, and platform changesDrive Analytics, Reporting & InsightsOwn SEO measurement strategy, including reporting, dashboards, performance tracking, technology stack and adoption of new tools or automationsPartner with analytics to ensure data accuracy, integrity, and scalability of measurement and translate data into actionable insightsEstablish measurement frameworks for SEO and AEO, including emerging AI visibility metrics and deliver regular reporting on performanceDrive a test-and-learn culture, implementing experimentation frameworks to validate and scale new SEO and AEO tacticsWhat You Will Need:10+ years of SEO experience, with ownership of strategy, execution, and performance in enterprise environments5+ years of experience leading and developing high-performing SEO or digital marketing teamsProven success driving measurable organic growth tied to business outcomes (e.g., traffic, conversion, pipeline, revenue)Deep expertise in technical SEO, search algorithms, and modern SERP and AI-driven search featuresExperience with AEO/GEO concepts, including optimizing for AI-generated answers, conversational search, and entity-based discoveryAdvanced analytical capabilities, with experience building measurement frameworks and delivering executive-level insightsProficiency with SEO and analytics platforms (e.g., BrightEdge, Ahrefs, STAT, Google Search Console, GA4)Familiarity with HTML/CSS and technical SEO fundamentals, including site architecture and structured dataStrong leadership, communication, and influencing skills, with the ability to drive alignment across senior stakeholdersWhat You Will Get:Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!Collaborative, team-oriented culture that embraces diversityProfessional development and unlimited growth opportunities#GSSO#LI-KP2#LI-HybridWho are we?At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.What makes Gartner a great place to work?Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.Gartner is the world authority on AIAt Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.What do we offer?Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.Ready to grow your career with Gartner? Join us.Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 120,000 USD - 167,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at View phone number on click.appcast.io or by sending an email to View email address on click.appcast.io .Job Requisition ID:110176By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.Gartner Applicant Privacy Link: efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser. #J-18808-Ljbffr