Community Relations Director

Community Relations Director

Watercrest Senior Living Group associates answer a calling to serve seniors and their families every day. They are recognized for their achievements and empowered to share their vast experience with their peers ensuring the quality of our assisted living and memory care services and the well-being of our residents. Our associates champion a culture which nurtures relationships in the interest of acting as trusted advisors. By continuously investing in these servant hearts, Watercrest Senior Living Group develops value-centered leaders who deliver personalized services.

The Community Relations Director is a trusted advisor to potential residents and their families, along with the community at large. The Community Relations Director focuses his/her attention on achieving and maintaining budgeted occupancy, creating public awareness of the community through networking and planning events for hospitals, churches, health professionals and other professional referral sources in the community. The Community Relations Director is responsible for referrals into the community.

Essential Job Functions:

• Servant Leadership directs all aspects of decision making, and respects and adheres to sales call, reporting, information submittal, and other potential required deadlines as set forth by the company
• Plans, develops, and executes an active 12-month occupancy development and sales/marketing plan
• Serves as a trusted advisor to potential residents, their families, and the surrounding community
• Conducts a quarterly competitive analysis and maintains a strong knowledge of the competitive market, understanding their services and programs, their unique selling points, and current promotional discounts
• Possesses and maintains a strong knowledge of the community's services, programs, team member's backgrounds, talents, and offerings to be able and share with the outside community and with potential residents and families
• Responsible for handling incoming inquiry calls, leading community Experiences, and establishing detailed follow up steps with prospects and families, including creative follow up and home visits as required to achieve and maintain budgeted occupancy
• Responsible for conducting weekly outside sales calls to referral sources, including medical and business professionals, as required to support a sufficient stream of referred prospects
• Responsible for assisting with planning and hosting events for prospects and occasional referral source events as required to support a sufficient stream of new prospects, and to create opportunity for prospect advancement
• Responsible for clear and frequent communication with team members on upcoming appointments, presentations, Experiences, and events
• Lead the Daily Strategy Meeting utilizing the 10-3-1 / Hot Board
• Responsible for detailed and accurate entry of all prospect, family and referral source communications into Yardi
• Responsible for remaining current on open inventory, pending move-ins and potential move-outs
• Conduct training refreshers and orientation programs for all associates regarding sales. Examples: Greeting Guests / Handling an Inquiry Call / How to Conduct an Experience / How to Establish the Next Step
• Respond in a timely manner to request of residents, families and guests, when operations team is unavailable
• Responsible for the move-in process via established move in protocol, including assisting the resident with apartment selection, communicating requests for nursing assessment from Resident Wellness Director, communicating agreement signing with Executive Director, communicating apartment readiness with Environmental Services Director, and collecting and distributing the move-in paperwork to ensuring their move into the community is a successful, positive experience
• Communicates move-in date with appropriate all leadership team members for new resident welcome and orientation to the community

Knowledge, Skills and Abilities:

• Able to communicate effectively with all levels of management, team members, residents, family members, guests, vendors, referral sources, and outside contacts
• Basic computer skills, including but not limited to entering complete and detailed data into Yardi, and maintaining occupancy development and sales/marketing plan and competitive analysis spreadsheets
• Able to manage a revenue and expense budget
• Knowledge of current Federal and State laws pertaining to IL, AL, MC communities
• Able to make independent decisions
• Must be able to communicate in a warm, friendly and caring manner
• Must be familiar with and adhere to guidelines related to the Fair Housing Act (FHA) and the American with Disabilities Act (ADA)
• Must possess a passion to work with and around seniors
• Knowledge of customer service principles and practices

Education Requirements:

• High School Diploma or equivalent
• Bachelor Degree preferred

Experience Requirements:

• Two (2) years in the senior living environment preferred
• Proven senior living sales and referral track record

Core Competencies:

• Sales Minded
• Visionary
• Execute Strategy
• Excellent Communicator

Physical Requirements:

• Able to stand or walk 75% of the day
• Able to drive to outside sales calls or potential resident assessments
• Able to concentrate with frequent interruptions
• Able to work under stress and in emergency situations
• Able to work under conditions that require sitting, standing, walking, reaching, pulling, pushing, and grasping
• Able to talk and hear effectively in order to convey instructions and information to residents and team members
• Occasionally lift/carry up to 50 pounds

Occupational Exposure / Personal Protective Equipment:

• Work in all areas of the community
• Subject to reactions from dust, disinfectants and cleaning chemicals and may be exposed to infectious waste, diseases, and other conditions
• Use personal protective equipment and supplies when necessary to prevent burns, falls, and infection
• Personal protective equipment includes infection control kit, rubber gloves and non-slip shoes
• Subject to infectious diseases, substances and odors
• Follow Safety Policy & Procedures