Associate Director, Marketing

Associate Director, Marketing at Merck About the role Merck is on the lookout for an Associate Director of Marketing who will focus on executing strategies aimed at healthcare providers within the HIV Treatments division. This role is crucial in reinforcing our dedication to enhancing HIV treatment and prevention efforts. The successful candidate will play a significant part in our growing product lineup and innovative research projects, contributing to the overall mission of improving patient outcomes in the HIV community. Key facts Location: Perkiomenville, Montgomery County Engagement: Full-time Compensation: $217,409 Team: HIV Business Unit What you'll do Formulate and execute comprehensive marketing strategies aimed at increasing engagement with healthcare providers regarding HIV treatment options. Work in collaboration with various internal teams to ensure cohesive messaging and alignment on marketing campaigns and product positioning. Analyze market trends and competitor activities to identify opportunities for growth and improvement in marketing initiatives. Lead the development of promotional materials and educational resources for healthcare providers, ensuring they are both informative and compliant with industry regulations. Manage relationships with external agencies and vendors to optimize marketing efforts and enhance campaign effectiveness. Oversee the planning and execution of marketing events, including conferences and workshops, to promote HIV treatment solutions. Utilize data analytics to assess the performance of marketing campaigns and adjust strategies as needed to maximize impact. Mentor and guide junior marketing team members, fostering a collaborative and innovative work environment. Prepare and present reports to senior management on marketing performance and strategic recommendations. Stay informed about advancements in HIV research and treatment options to ensure marketing strategies remain relevant and effective. Engage with healthcare professionals to gather insights and feedback that can inform future marketing initiatives. Contribute to the development of long-term strategic plans for the HIV Business Unit, aligning marketing efforts with overall business objectives. Requirements At least 5 years of experience in a marketing role within the pharmaceutical or biotechnology sectors. Demonstrated success in creating and executing marketing strategies specifically targeting healthcare providers. A bachelor's degree in Marketing, Business Administration, or a related discipline; an advanced degree is highly desirable. In-depth knowledge of the HIV treatment landscape, including current therapies and market dynamics. Strong analytical skills with the ability to interpret data and make informed decisions. Excellent verbal and written communication skills, with the ability to convey complex information clearly and persuasively. Nice to have Experience in utilizing digital marketing strategies and tools to enhance outreach efforts. Familiarity with data analytics platforms to inform marketing decisions and strategies. Previous experience working within a cross‑functional team environment, particularly in a healthcare setting. Knowledge of compliance regulations related to pharmaceutical marketing. Experience in managing budgets and financial forecasting for marketing initiatives. Skills & tools Proficient in Microsoft Office Suite, including Excel for data analysis, PowerPoint for presentations, and Word for documentation. Familiarity with Customer Relationship Management (CRM) systems and marketing automation platforms. Strong interpersonal skills with the ability to build relationships with internal teams and external partners. Ability to work independently and manage multiple projects simultaneously in a fast-paced environment. Practical notes Candidates must possess the legal right to work in the United States. Merck provides a robust benefits package that includes health insurance, retirement savings plans, and other employee perks. The position is based in Perkiomenville, Montgomery County, and may require occasional travel for events and meetings. Join us at Merck, where your expertise can make a meaningful difference in the lives of those affected by HIV. #J-18808-Ljbffr Merck