Director Product Management, Firefly Foundry
$172.4k - $334.5kAdobe Systems
The OpportunityAdobe is building Firefly Foundry, the platform for customizing any media model at any depth. It spans image, video, audio, and multi-modal models, Adobe’s own and third-party alike, so all of it happens in one place. From keeping a marketing team on-brand without touching a model, to training a model that generates a studio’s characters at production quality, Firefly Foundry lets enterprises work at whatever depth the problem calls for.We are seeking a Director of Product Management to help lead the Firefly Foundry product organization. You will drive product strategy and roadmap for key areas of the platform and partner closely with engineering, AI research, design, forward-deployed teams, product marketing, and go-to-market.This is a rare opportunity to help shape a net-new, AI-first enterprise platform at global scale — defining how the world’s brands, studios, and developers customize, govern, and deploy generative media models, and how Firefly Foundry becomes an essential surface for enterprise AI media.What you’ll doDrive product strategy and roadmap for core areas of Firefly Foundry, spanning the platform’s levels of customization — from shared brand context and prompt intelligence to self-serve model tuning and managed franchise-model training.Identify high-impact opportunities, prioritize features, define success metrics, and own end-to-end delivery across a multi-model, multi-modal platform.Build a platform that lets customers start at any level of customization and go deeper as the work changes, so nothing they build at one level gets stranded when they move to the next.Translate complex model-customization capabilities — fine-tuning, evals, version history, prompt intelligence, and IP guardrails — into clear, self-serve product experiences for enterprise teams.Partner closely with engineering, AI research, design, and forward-deployed creative technologists, engineers, and research scientists to cut the time from an idea to a model running in production.Shape how Firefly Foundry is consumed: direct API access for customers’ own applications, pipelines, and agents, and native experiences inside Firefly Studio and the Creative Cloud apps teams already use.Own the trust layer as a first-class product surface — safety classifiers, jailbreak and prompt-injection defenses, copyright indemnity, data isolation, and the compliance and certifications customers inherit.Contribute to Foundry’s model-agnostic strategy and token economics, keeping the best available base model one contract-free switch away for every customer.Share product vision inside and outside Adobe, gathering feedback from enterprise customers, partners, and internal teams to guide direction.Mentor and support product managers on the team, setting a high bar for product craft, ownership, and execution.What you’ll need to succeed8 or more years of product management experience, including leading complex, multi-surface or platform products.A strong understanding of generative media models (image, video, audio, and multi-modal) and model customization — fine-tuning, evaluation, and prompt engineering.Experience building enterprise or developer platforms — APIs, SDKs, or infrastructure products serving both technical and business users.Experience leading product in a matrixed organization and influencing across engineering, research, design, services, and go-to-market teams.Demonstrated ability to take ambiguous, zero-to-one ideas and turn them into shipped, scaled products.Strong product judgment and systems thinking, with comfort working at the intersection of ML, infrastructure, governance, and UX.A builder’s mindset, comfortable with ambiguity, fast iteration, and learning through shipping.Strong communication skills and the ability to align senior leaders and cross-functional partners around a clear product narrative.Familiarity with enterprise trust concerns — IP protection, safety guardrails, compliance, and data governance — is a strong plus.Experience with a services-plus-product or forward-deployed engagement model, or with generative AI platforms, is a strong plus.Bachelor’s degree required. Advanced degree or equivalent experience preferred.About AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $172,400 -- $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $231,000 - $334,500 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.SummaryLocation: San Francisco; San JoseType: Full time
$148.1k - $282.1k
Role SummaryAdobe is building Firefly Foundry Studio—a managed enterprise platform that unifies Adobe’s professional creative tools and customized... ...Generative AI workflows for Media & Entertainment production.As a Principal Product Manager, you will work at the intersection...SuggestedFull timeTemporary workLocal areaWorldwide$185.9k - $328.93k
...DoDrive new business. Lead Firefly Foundry engagements from first conversation... .... Work with CMOs, creative directors, and agency leads to... ...executive forums.Influence the product. Bring market signal back inside... ...of building, not just managing.Technical proficiency in AI,...SuggestedFull timeTemporary workLocal areaWorldwide$145.4k - $261.15k
The opportunityAdobe Firefly is Adobe’s AI-first creative studio, and this role sits at the center of it. As a Principal Product Marketing Manager for Firefly for creative professionals, you'll define what Firefly means for professional designers, video editors, photographers...SuggestedFull timeTemporary workLocal areaRemote workWorldwide- Adobe Firefly seeks a senior product marketer to shape evergreen acquisition programs for individual users, leveraging AI-powered creative tools. You will own messaging, channel strategy, and cross-team collaboration to drive trial and adoption at scale in a fast-moving...Suggested
$172.4k - $334.5k
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