Senior Strategist - Brand (Health)

About VML VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and Marketing Measurement & Optimization. VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. VML is a WPP agency (NYSE: WPP). For more information, please visit and follow along on Instagram, LinkedIn, and X. About VML Health VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high‑science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists ('vertical') that has the benefit of autonomy in management, but with the support of non‑health expertise. At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities. Facing a health challenge can suddenly pull people away from these stories, knocking them off course. Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals’ and patients’ needs, behaviors and lived experiences through what we call ‘radical empathy’. VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life. What We’re Looking For A Senior Strategist to support Directors/Group Directors in research, launch projects, and strategic development. This role requires a highly collaborative individual with strong analytical skills, experience in healthcare marketing, and a passion for driving impactful change. What You’ll Do Prioritize research objectives, recommend methodologies, and manage logistics. Develop research proposals, screeners, and discussion guides. Analyze research findings, summarize insights, and identify implications. Create in-depth category and competitive analyses, highlighting emerging trends, critical success factors, and actionable recommendations relevant to both HCP and DTC landscapes. Develop customer journeys, identify key pain points, and uncover customer attitudes and behaviors. Generate insights to inform positioning, strategy, and communication. Develop a strong understanding of positioning fundamentals and formulate positioning statements. Draft creative briefs and background briefing documents with guidance. Participate in creative review meetings and provide constructive feedback. Prepare workshop proposals and materials, manage logistics, and draft summaries of outcomes. Identify research needs, generate customer insights, and contribute to pitch deck development. Who You Are A critical and analytical thinker, innovator, and visionary who inspires creativity. Highly collaborative and effective across internal and external stakeholders. Excellent written and verbal communicator. What You’ll Need 3+ years of experience in market research and strategic planning, with a focus on the healthcare industry. Experience working across diverse audiences, specifically with HCPs and DTC segments. Demonstrated experience in conducting and analyzing qualitative and quantitative research, including developing research proposals, screeners, and discussion guides. Strong analytical and problem‑solving skills, with the ability to synthesize complex information and develop actionable insights. Proven ability to develop customer journeys, identify pain points, and uncover customer attitudes and behaviors. Experience in developing positioning statements and creative briefs. Excellent communication and presentation skills, with the ability to effectively convey strategic recommendations to clients and internal teams. Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel, for creating presentations and analyzing data. A collaborative and team‑oriented approach to work, with the ability to work effectively with cross‑functional teams. What We Offer Passionate, driven people: We champion a culture of people who do extraordinary work. Consciously cultivated culture: We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery. Competitive benefits: Full‑time hires receive comprehensive group health coverage options (medical, dental, vision) plus a generous 401k match (100% dollar‑for‑dollar up to 5% of salary), and a variety of paid time off offerings that reflect our investment in all aspects of your life balance and wellness. Growth‑minded opportunities: We nurture a culture of real‑time feedback, a growth‑oriented mindset, and plenty of training opportunities through VML and WPP so you can continue to grow personally and professionally. Salary & Compensation Base salary range for this position: $60,000—$140,000 USD. Compensation varies based on job‑related factors including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package—click WPP Benefits for more details. Work Arrangements We offer a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Equal Opportunity Employer WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click “Submit Application”, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. 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