Manager, Earned Media

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency working in and around the cutting edge of the new media landscape. We are storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations. Weber Shandwick is seeking a Manager to join our Integrated Media team within our Consumer Brand Practice in New York. The ideal candidate is passionate about the latest consumer trends and has a deep enthusiasm for media outreach, pitching, and building relationships. You are deeply immersed in the worlds of lifestyle, entertainment, men’s lifestyle, and sports, and possess a robust network of contacts in these areas. As a Manager, you will have the opportunity to work on top‑tier consumer brands, bringing creative stories to life and executing high‑energy consumer events. What You Will Be Doing Shape Integrated Media Strategy You will play an important role in shaping the media strategy across our diverse portfolio of clients, specifically in the CPG space. You will help to design integration across earned media—including traditional media (dot‑com, broadcast), emerging media (e.g., Substack), and social media—by creating programming built to be shared and amplified across platforms. Strategic Media & Influencer Relations Serve as a key day‑to‑day client contact, developing strategic earned media campaigns, action plans, and compelling story angles that resonate with target audiences. Generate a consistent pipeline of story ideas, draft engaging media materials, and proactively pitch to land high‑impact earned coverage, leveraging your network of media and influencer contacts. Develop and manage targeted media and influencer lists, incorporating a diverse mix of voices (influencers, bloggers, social media editors, creators, etc.) to achieve client goals. Client Counsel & Collaboration Provide regular updates and thoughtful counsel to clients, establishing yourself as a trusted advisor on earned media strategy and execution. Develop a strong understanding of the client’s business and objectives, working collaboratively with strategists and creative teams to deliver innovative solutions. Trend‑Spotting & Creative Ideation Maintain a keen interest in current industry trends, constantly monitoring the cultural landscape, competitor coverage, and influencer conversations to identify opportunities. Analyze and distill meaningful insights from media coverage, sharing perspectives with both internal teams and clients to inform strategy. Support creative ideation on a consistent basis, contributing fresh ideas for evergreen stories and campaigns. Program & Event Management Develop and manage timelines, project budgets, and weekly action plans to ensure all program deadlines are met. Manage the detailed tasks associated with planning and implementing special public relations events, from media stunts to product launches. Anticipate and proactively offer solutions for executional issues that may arise during a program. Serve as a role model and guide for junior team members, helping to develop their skills and drive results. Actively participate in agency development initiatives and assist with new business opportunities as needed. Business Acumen – align talent strategies to drive business goals Client Service – client focus and ability to build trust and rapport across all levels Proactivity – exhibit relentless pursuit for new and innovative talent strategies Collaboration – build strong relationships with internal team members at all levels across the organization Critical Thinking – ask probing questions; anticipate and address critical client and talent gaps and needs Conflict Resolution – possess sound judgment and savvy in navigating and resolving complex client, talent and organizational issues Basic Qualifications Bachelor’s Degree in Marketing, Communications, Public Relations or related field 3 to 4 years of relevant health/wellness experience NYC Salary range: $74,000 USD – $85,000 USD Weber Shandwick is proud to be an Equal Opportunity/ Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. #J-18808-Ljbffr Circa - IPG DXTRA