Director of Enrollment Marketing

Job Description

Job Description

UNIVERSITY OF ST. THOMAS Job Description

Title: Director of Enrollment Marketing

Department: Marketing & Communications

FLSA Status: Exempt

Employment Type: Full-Time

SUMMARY OF POSITION

The Director of Enrollment Marketing is a dynamic, collaborative role responsible for developing and executing marketing and communication strategies that support student recruitment and enrollment goals at the University of St. Thomas. Working at the intersection of Marketing & Communications and Enrollment Management, this position helps tell the UST story to prospective students and their families through compelling, mission-aligned content and campaigns across multiple channels.

ORGANIZATIONAL RELATIONSHIPS

Reports to: Associate Vice President of Marketing & Communications Client: Vice President of Enrollment Management Collaborates with: Marketing & Communications team, Enrollment Management team, academic deans and faculty, external vendors, and university leadership

DUTIES AND RESPONSIBILITIES

Essential Functions

Enrollment Marketing Strategy

• Collaborate with MarCom and Enrollment Management leadership to develop and execute integrated marketing strategies that support recruitment and enrollment goals.

• Identify target audiences and develop messaging that resonates with prospective students, families, and other key stakeholders.

• Ensure all enrollment marketing efforts align with UST's Catholic mission, brand identity, and strategic priorities.

Campaign Management and Execution

• Plan, execute, and optimize multi-channel enrollment marketing campaigns across digital, print, social media, email, and events.

• Create original content and manage projects with a collaborative team to develop brochures, web pages, email communications, videos, and social media that effectively communicate UST's unique value proposition.

• Monitor campaign performance using data and analytics, and use insights to refine strategies and improve outcomes.

Content and Brand Stewardship

• Ensure all enrollment marketing materials are consistent with UST's brand guidelines and reflect the university's Catholic, liberal arts identity and brand narrative.

• Partner with the MarCom team to maintain a cohesive and authentic narrative across all recruitment touchpoints.

• Champion the UST brand in all enrollment communications, ensuring messaging is accurate, compelling, and mission-aligned.

Collaboration and Stakeholder Engagement

• Serve as the primary MarCom liaison to the Enrollment Management division, fostering a strong, productive working relationship.

• Work with academic departments to develop program-specific marketing materials that support recruitment for individual schools, programs, and initiatives.

• Coordinate with external vendors as needed to support campaign execution and production.

Project and Budget Management

• Manage enrollment marketing projects from concept through completion, ensuring work is delivered on time, within scope, and on budget.

• Track project status and communicate progress to leadership regularly.

• Assist in managing the enrollment marketing budget and vendor relationships.

Additional Responsibilities

• Other duties as assigned.

QUALIFICATIONS

Required Education, Experience, Skills, and Abilities

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

• 5 to 7 years of experience in marketing or communications, preferably in higher education or a mission-driven organization.

• Strong writing and storytelling skills, with the ability to craft compelling content for diverse audiences.

• Experience managing multi-channel marketing campaigns, including digital, email, print, and social media.

• Familiarity with marketing and analytics tools, CRM systems, and web content management platforms.

• Strong project management skills and the ability to manage multiple priorities simultaneously.

• Collaborative, team-oriented work style with strong interpersonal and communication skills.

• Alignment with and appreciation for the Catholic, liberal arts mission of the University of St. Thomas.

Preferred Qualifications

• Experience in higher education enrollment marketing or admissions communications.

• Familiarity with Slate CRM or similar enrollment management platforms.

• Experience working with writers, web developers, photographers, graphic designers, videographers, and other creative team members.

PHYSICAL REQUIREMENTS

• Occasional evening or weekend work may be required to support recruitment events and campaign deadlines.

• Some travel may be required for conferences or professional development.

• On-campus event support as needed.

Ability to perform the essential functions of this position with or without reasonable accommodations.

The University of Saint Thomas is committed to the religious, ethical, and intellectual traditions of Catholic higher education. As permitted by law, practicing Catholics who will advance the mission of the school are preferred for this position. However, the University invites all qualified applicants to apply .