Communications and Marketing Manager

Job Purpose

The Communications and Marketing Manager leads communications, media, and public relations strategies for Alamance County Government. Serving as the primary point of contact for public communications, this position is responsible for developing and disseminating accurate, timely, and engaging information to the public. Leverages traditional and emerging communication platforms to inform and engage County residents and employees about programs, services, and initiatives. Serves as a spokesperson on behalf of county government and assists during emergency and crisis situations.

Responsibilities

Collaborates closely with Information Technology (IT), Emergency Management, Public Health, the County Manager's Office, and other County departments to coordinate communication needs, messaging, and public information.

Serves as the communications point of contact for Public Health and Emergency Management, coordinating timely and accurate public health, emergency, and preparedness information for the public.

Coordinates emergency and crisis communications, including developing messaging, coordinating media, and supporting Joint Information System (JIS), Joint Information Center (JIC), and Emergency Operations Center (EOC) communications with Public Information Officers and partner agencies.

Develops and supports County preparedness, outreach, and marketing campaigns promoting cybersecurity awareness, emergency preparedness, public health and safety, community services, County programs, and resident engagement.

Manages and coordinates Alamance County Government website and digital content, ensuring information, online services, alerts, and resources are accurate, accessible, current, and easy to navigate.

Works closely with IT staff and County departments to communicate technology initiatives, maintain public-facing digital resources, and support clear and timely cybersecurity communications.

Develops and coordinates internal communications in partnership with IT to increase employee awareness of technology initiatives, cybersecurity best practices, critical IT updates, County resources, and other organizational information.

Promotes consistent County branding and messaging by maintaining communication and visual standards and reviewing materials for accuracy, clarity, audience appropriateness, accessibility, style, and brand consistency.

Develops and coordinates content across traditional and digital platforms, including interviews, public announcements, social media, multimedia content, and other informational materials; assists departments with social media communications and reviews.

Coordinates communications for County ceremonies and special events, including developing agendas, messaging, and run-of-show materials.

Develops and maintains communication performance measures to evaluate activities, outcomes, and opportunities for improvement.

Reasonable Accommodations Statement To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Qualifications

Education & Experience:

Bachelor's degree from an accredited college or university in Communications, Journalism, Public Relations, Marketing, Public Administration, or a closely related field and a minimum of three (3) years of progressively responsible professional experience in communications, public relations, media relations, marketing, or a related field; or an equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities.

Technology Skills: Proficiency with Microsoft Office 365, website content management systems, social media platforms, and digital communication tools. Working knowledge of graphic design, photography, videography, and multimedia applications.

Special Requirements: Knowledge of journalism and public relations principles and practices; knowledge of the North Carolina Public Records Act; skilled in writing, editing, and designing reports and publications for diverse audiences under set deadlines; Must complete designated FEMA/ICS, emergency management, public information, and emergency communications training within two years of hire.

Skills & Abilities

Competency Statements:

• Accountability - Ability to accept responsibility and account for his/her actions.

• Accuracy - Ability to perform work accurately and thoroughly.

• Analytical – Ability to analyze statistical data, keep accurate records and complete reports.

• Autonomy – Ability to work independently with minimal supervision.

• Communication, Oral - Ability to communicate effectively with others using the spoken word.

• Communication, Written - Ability to communicate in writing clearly and concisely.

• Confidentiality, Ability to maintain confidential information secret or private.

• Customer Oriented - Ability to take care of the customers' needs while following company procedures.

• Ethical - Ability to demonstrate conduct conforming to a set of values and accepted standards.

• Honesty / Integrity - Ability to be truthful, maintain a high level of confidentiality and be seen as credible in the workplace.

• Independent Discretion – Ability to exercise discretion and independent judgment when needed to ensure successful department functioning

• Integrity – Being forthright, honest and respectful within interactions with coworkers and members of the public at all times, building and reinforcing confidence within daily actions for county government.

• Judgement – Ability to use good judgement and discretion as it relates to interpreting policies and procedures.

• Multitasker – Ability to multi-task in a fast-paced environment.

• Problem Solving - Ability to find a solution for or to deal proactively with work-related problems.

• Prioritization – Ability to decipher the relative importance or urgency of tasks and duties.

• Relationship Building - Ability to effectively build relationships with Board Commissioners, Media and co-workers and members of the public.

• Safety-Minded – Creating a safe work environment; managing risks; reducing exposure liabilities.

• Time Management - Ability to utilize the available time to organize and complete work within given deadlines

PHYSICAL DEMANDS: N (Not Applicable) Activity is not applicable to this position. O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs./day) F (Frequently) Position requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs./day) C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs./day) Physical Demands: Stand - F Walk - O Sit - F Manually Manipulate - O Reach Outward - O Reach Above Shoulder - O Climb - O Crawl - N Squat or Kneel - O Bend - O Talk/Hear - C See - C Taste/Smell - N Lift/Carry 10 lbs. or less - O 11-20 lbs. - O 21-50 lbs. - O 51-100 lbs. - O Over 100 lbs. - O Push/Pull 12 lbs. or less - O 13-25 lbs. - O 26-40 lbs. - O 41-100 lbs. - O Other Physical Requirements Vision (Near, Distance, Peripheral) WORK ENVIRONMENT Work is performed in a standard office environment.