Consumer Insights Director

Job Description

Job Description

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It's about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.

We're seeking a strategic, forward-thinking Director of Consumer Insights to lead consumer understanding across multiple brands and fuel the development of new products, categories, and business models. This leader will translate complex consumer, market, and cultural signals into actionable strategies that drive brand growth, inspire breakthrough innovation, and accelerate speed to market.

Job Responsibilities

• Build and oversee the consumer insights agenda across all brands, balancing long-term brand equity needs with short-term commercial opportunities.
• Develop and manage qualitative and quantitative research plans, ensuring insights are robust, timely, and actionable.
• Champion a deep, organization-wide understanding of consumer needs, behaviors, and cultural trends.
• Partner with Product Development, Brand Marketing, and Sales teams to identify unmet consumer needs and whitespace opportunities.
• Drive insight-led innovation pipeline creation — from idea generation to concept development to in-market launch.
• Build research processes to shorten the innovation cycle and increase the success rate of new launches.
• Partner with Brand Marketing teams to guide portfolio-wide positioning strategies grounded in consumer and category intelligence.
• Facilitate knowledge-sharing between brand teams to uncover transferable insights and best practices.
• Monitor cultural, technological, and market shifts to inform proactive category moves.
• Partner with analytics teams to integrate data science, social listening, and other emerging tools into insight generation.

Job Qualifications

• 10–15+ years in consumer insights, ideally within the consumer goods or hard goods industry.
• Track record of translating insights into commercially successful innovation.
• Familiarity with stage-gate or agile innovation processes.
• Capability to identify and validate whitespace opportunities, including in new categories.
• Ability to link consumer insights to brand positioning, marketing strategy, and commercial objectives.
• Proficiency in both qualitative and quantitative research methodologies.
• Experience working across multiple brands and categories.
• Strong collaboration skills with product development, marketing, and commercial teams.
• Comfortable working in a fast-paced, high-growth environment.
• Comfortable working on-site (5 days/week) in a fast-paced, high-accountability environment.

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You'll love it here.

Among the many benefits our team members enjoy are:

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.

This is a fully in-office position at our HQ in Lehi, Utah.