Community Relations Advisor II

Location: Shoreline, WA Employment Status: Full Time Compensation: $92,196 - $95,700, DOE Benefit Highlights: Health Insurance, Retirement Plans w/CRISTA match, Family Care, Paid Holidays, PTO, Tuition Discount at King’s Schools.

COMPANY OVERVIEW

CRISTA Ministries (“CRISTA”) is a Christian church community that exists to exercise and express its Christian beliefs. At the core of our Christian church community is the belief that as Christians, we are part of the priesthood of all believers, set forth in I Peter 2. We believe this priesthood calling rests upon all Christians and is a foundational, spiritual practice of our CRISTA community. This priesthood calling evokes within us the response to view our work as our ministry. We believe that all representatives of our community are ministers of the gospel and play equally important roles in exercising, expressing and teaching our beliefs (I Corinthians 12: 17-23). CRISTA exists to make known the love of Jesus Christ through demonstrated works of service and ministry. We use every method available so that the people of the world may hear the Gospel, accept Christ as their Savior, and grow in their faith. We are a united family of Biblical Ministries inspired by a shared vision to serve and impact the young through the elderly, all cultures and backgrounds, in our own backyard and around the world through excellence in our service and operations. By leading a healthy and sustainable organization, CRISTA empowers its ministries to serve the needs of the world and share the Gospel, making disciples. Our commitment is to glorify, honor and obey the Lord in all we do through a workforce of ministers: our staff and volunteers who are called, committed, and faithful Christians.

CRISTA MINISTRIES MISSION AND VISION STATEMENTS

Mission Statement: To fearlessly declare the Gospel, with Biblical truth and love, leading generations to follow Jesus. Vision Statement: Until All Know Jesus.

CRISTA MINISTRIES CORE VALUES

Christ-Centered: We approach our work by faith, prayerfully believing God will do the miraculous. Servanthood: We serve our world by meeting needs practically and spiritually. Uncompromising Integrity: We are honest, transparent, and trustworthy – reflecting Jesus in all we do. Holy Stewardship: We honor and maximize the potential of the resources, assets, and people God has entrusted to us. Excellence: We serve with excellence knowing that we represent God in our work, words, and actions. Unified Team: We are One CRISTA, united in the vision to transform lives with the Gospel of Jesus Christ.

SENIOR LIVING’S PURPOSE STATEMENT:

Declaring the love of Jesus into the next season of life.

POSITION SUMMARY

The Community Relations Advisor II is responsible for executing sales, outreach, and business development initiatives to achieve occupancy, census, and revenue goals for assigned CRISTA Senior Living communities. This position manages the sales process from initial inquiry through move-in while developing professional referral relationships, implementing marketing strategies, and promoting CRISTA Senior Living within the surrounding community. In addition to individual sales and outreach responsibilities, the Community Relations Advisor II contributes to the development and effectiveness of the Sales team by providing training, mentoring, onboarding support, and guidance to new and existing team members. This includes sharing best practices, reinforcing established sales processes, supporting consistent use of CRM systems and documentation standards, and helping team members develop the knowledge and skills necessary to deliver a professional, responsive, and consistent prospect experience. The Community Relations Advisor works collaboratively with community leadership, Sales and Marketing colleagues, and operational departments to support occupancy growth, strengthen team performance, improve processes, and ensure a seamless transition for prospective residents and their families.

ESSENTIAL FUNCTIONS

(General overview and may not include all details of responsibilities) Sales Strategy, Lead Management & Occupancy Growth Develop and execute sales activities designed to achieve established occupancy, census, and revenue goals for assigned communities and service lines. Manage the full sales cycle, from initial inquiry and lead qualification through relationship development, tours, application, deposit, move-in, and post-move-in follow-up. Respond promptly and professionally to inquiries from prospective residents, family members, responsible parties, and referral sources. Maintain consistent follow-up with prospective residents and families using phone calls, email, personal outreach, appointments, and other approved communication methods. Conduct sales presentations and community tours that communicate the benefits, services, amenities, lifestyle, and value of CRISTA Senior Living. Assess prospective residents' needs, preferences, financial considerations, and anticipated timelines to identify appropriate living options and next steps. Maintain an active, organized sales pipeline and develop strategies to advance qualified leads toward residency. Monitor lead conversion, tour activity, deposits, move-ins, lost leads, and other key performance indicators. Identify barriers to conversion and collaborate with leadership and relevant departments to develop solutions. Provide accurate, timely updates regarding occupancy, census, apartment availability, sales activity, and projected move-ins. Maintain professional relationships with prospects who are not immediately ready to move, using appropriate long-term follow-up and nurturing strategies. Professional Outreach & Referral Development Establish, cultivate, and maintain relationships with external referral sources, including healthcare providers, discharge planners, social workers, senior centers, community organizations, professional associations, and other relevant partners. Conduct regular outreach visits, presentations, educational sessions, networking activities, and follow-up with referral partners. Represent CRISTA Senior Living at senior-focused events, professional trade events, healthcare settings, community gatherings, and other appropriate outreach opportunities. Develop a consistent outreach plan with measurable goals for visits, contacts, presentations, referrals, and relationship development. Educate referral partners and community members regarding available services, levels of care, admission considerations, and the referral process. Maintain accurate records of referral sources, outreach activities, resulting inquiries, and relationship follow-up. Identify opportunities to expand CRISTA Senior Living's presence within the Shoreline, Edmonds, Silverdale, and surrounding communities, as applicable to the assigned campus. Build mutually professional relationships that support appropriate referrals while complying with organizational policies and applicable regulations. Evaluate outreach effectiveness and adjust activities to strengthen referral volume, lead quality, and community visibility. Events, Tours & Community Engagement Plan, coordinate, promote, and execute sales events, educational programs, open houses, prospect receptions, and other approved marketing initiatives. Develop event objectives, target audiences, promotional plans, follow-up strategies, and measures of success in coordination with leadership and marketing. Manage prospect invitations, registrations, attendance tracking, event preparation, and post-event follow-up. Conduct professional tours for prospective residents, families, referral partners, and other approved visitors. Personalize tours and presentations to reflect each prospect's interests, needs, questions, and potential placement. Coordinate with appropriate community departments to ensure event spaces, apartments, materials, and other resources are prepared as needed. Capture and document leads generated through events and ensure timely follow-up to advance potential residency opportunities. Maintain a welcoming, professional, and informative experience that reflects CRISTA Senior Living's standards and values. Inquiry Management, CRM & Sales Reporting Serve as the sales contact for assigned prospects and referral sources, ensuring inquiries are managed consistently and professionally. Document all prospect interactions, communications, tours, follow-up activities, sales milestones, and outcomes in the designated customer relationship management (CRM) system. Maintain accurate lead status, contact information, anticipated move-in dates, next steps, referral source details, and other required sales information. Follow approved CRM procedures, documentation standards, response-time expectations, and data integrity requirements. Review the sales pipeline routinely to identify overdue follow-up, stalled opportunities, upcoming decisions, and potential move-ins. Prepare and submit sales activity reports, outreach summaries, occupancy updates, forecasts, and other required reporting within established timelines. Communicate relevant sales and occupancy information to designated leadership and internal stakeholders. #J-18808-Ljbffr CRISTA Senior Living