Senior Creative Strategist

OBE is a global marketing agency that brings brands to life through culture-shaping experiences. For more than 30 years, we've partnered with iconic brands — including Nike, the NFL, JPMorganChase, Meta, Sephora, Starbucks, and Converse — to build community, create cultural relevance, and drive measurable business impact. With offices in Los Angeles, New York, San Francisco, and London, we activate globally. OBE is also a founding member of The ADD Collective, extending our reach and resources while staying true to our core capabilities. We've been recognized by Event Marketer as one of the best places to work in events — and we couldn't agree more. The most important part of our business is our people. They are hardworking, imaginative, and make genuinely remarkable things happen. But behind every great activation is a human who deserves rest, connection, and a life outside of work. That's why we invest in recovery days, company offsites, happy hours, and the kind of friendly-but-competitive fitness challenges that bond teams for life. We show up for each other — in open conversations that heal, inspire, and bring us closer. We want to hear about your lived experiences, your unconventional ideas, and the perspectives only you can bring. Being unapologetically yourself isn't just welcome here. It's part of the job.

SUMMARY OF POSITION

TheSeniorCreative Strategist is acriticalmember of the Creative team,driving the insight-based foundation of all our Creative work anddemonstratingour success in meeting clientobjectives.TheSenior Creative Strategist isanexpert in developing cut-through insights from targeted researchanddeftly navigatesclient conversations to the heart ofeach brief.They love to dig into the details of diverse brands, audiences, and industries to uncover nuggets of insight that are both surprising and simple. TheSenior Creative Strategistheroes experience-ledthinkingas they guidestrategy development throughupstream parts of theCreative process, thenserve as theanchor to that strategy throughout execution.They takea channel-agnostic approach to solving client challengeswhile understanding the unique value experientialmarketingoffers aspart of the client’s marketing mix.They excel at guiding a project through periods of ambiguity by using smart strategic planning, including leaning on various research methods, collaborative exercises, and other tools to find the right path forward. As a natural storyteller, the Sr. Creative Strategist uses a variety of techniques and formats to spark creativity, ideate,curate,and deliver compelling strategies and ideas.They know when to pull in various resources to craft holistic conceptsand have great intuition on how to approach eachdeliverable,interweavingexpertisefrom cross-functional contributorswhen and wherethey’reneeded.

ESSENTIAL JOB FUNCTIONS

BRIEF CREATION & DISSECTION

Review client briefs andparticipatein client briefing conversations / kick-offs toclarify the ask,determinetheunderlyingobjectives, and define success for both the clients and OBE. Identifyopportunities forunconventional,elevatedand results-driving work. Collaborate withAccountteam todetermineinitialapproach.

RESEARCH & INSIGHTS

Create targeted research plans to inform project strategythat include a variety of resources and techniques to gather relevant data, including primary research (e.g.,focus groups, surveys, interviews) and secondary research (e.g.,search engine articles, databases, industry sites, etc.) Developpowerfulinsights from research that inform and fuel creative brainstorms. CONCEPT DEVELOPMENT(Project & Pitch) Developmeasurableobjectivesand Key Performance Indicators to help ground and guide overall concept and proposal development. Identifykey insights for creative concepting andbrainstorms. Lead internal brainstormsand idea rakes,independently and/or in partnership withSeniorCreativeteam members (Director-level and above). Developbig, brave creative ideas as part of RFP responses and Concept Development phases ofwonbusinessindependently and/or in partnership withSenior Creative team members. Craft well-articulatedplans and points of view, including comprehensive pitch decks for select opportunities and projects that include clear insights,strategies,and creative concepts in a thoughtful,compelling,and cohesive storyline. Collaboratewith Design team members to create cohesive andvisually inspiringpresentationsthat lead to client buy-in.

MEASUREMENT & ROI

Develop Measurement Plans for new and ongoing proposals and projects, discerning measurableobjectivesandrelatedKey Performance Indicators, as well asidentifyingdata collection methods for capturing data related to each KPI. Supporting the Account team in collecting and analyzing KPI-related data in efforts to calculate ROI/ROE. Builddata-basedproject recaps / post-project analyses that clearly articulate ROI, highlightour successes, provide recommendationsforimprovement, and conveyoptimization opportunities for the future.

BUSINESS DEVELOPMENT

Partner withAccountteam to uncover organic growthopportunitywith assigned clientaccounts and develop strategies to mine and realize those opportunities. Manage multiple stakeholders as part of RFP / proposal development processes, supporting the organization and creating concept decks,monitoring,and collecting content deliverables from across the cross-functional team. Participate in select client pitches. Proactively research client brands and industry trends to support Creative and Account teams in building organic and new business opportunities.

OBE MARKETING SUPPORT

Support Awards submissions for assigned client projects and/or agency-widerecognition. Monitor industry trends toshare outinternally as well as contributing to external agency thought leadership. Assist Marketing and New Business teams in creating targeted capabilities presentations for specific clients byleveragingcase study library and capabilities overview. Contributeto OBE Social Media presence in collaboration with Marketingteam. Supportinternalcommunicationsin collaboration withPeopleteam,as needed.

ADDITIONAL TASKSCOULDALSOINCLUDE:

Overall Strategy & Creative team support Participating in clientmeetings. Architecting and presenting capabilities. Copywriting support for both internal and project-specific deliverables (i.e.,email marketing copy, signage copy support, etc.). Contributing to and/or leading internal groups,initiatives,and task forces. Participating in and leading Strategy Development sessions. Participating in and/or leading Creative Department meetings. Contributing to agency-wide Key Learnings and Best Practices. Participating in new hire recruitment and interviews.

DESIRED SKILLS AND

EXPERIENCE

EDUCATION

Bachelor’sorMaster’sdegree inMarketing,Strategy, Branding,Advertising, Communications, BusinessAdministrationor related field. EXPERIENCE Minimum ofthree-fiveyearsagencyexperience. Experiencebuilding overarching strategies andgenerating ideasfor innovativebrand marketing campaigns and experiences, including but not limited to experiential, social media, digital and content. Advanced education degrees will be considered to supplementcandidate’swork experience.

KNOWLEDGE,SKILLSAND ABILITIES

Strongcopywritingand presentationskills. Deepunderstanding ofbrands and omnichannel marketing strategies. Adept at selecting,utilizingand/orbuildingrelevantstrategy tools,techniques,and frameworksto convey information easily and effectively. Comprehensive understanding of Creative process, with an ability to drive progress across all Creative functions. Staysup-to-dateon current media,industryand consumer trends.

OTHER QUALITIES AND SKILLS

Inclusive work ethos that brings people in and along. Hungerto learn and teach. Strong workethicand ability to thriveinand enjoy a fast-paced,dynamic work environment. Excellent organizational,timeand project management skills. Entrepreneurial spirit with the ability to work as part of a team as well as independently. Ability to traveland work non-traditional hours (nights and weekends) as needed. Compensation Range: $95,304 - $125,304 annually. This is the pay range OBE believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be d etermined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. OBE reserves the right to m odify this pay range at any time. For this role, Benefits include medical/dental/vision insurance, employer-paid basic l ife and personal accident insurance. Also included: Annual Profit Sharing/Bonus Plan based on the company’s performance and your individual performance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, PTO, STD/LTD insurance benefits. On Board Experiential is An Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class. #J-18808-Ljbffr On Board Experiential