Media Lead Analyst

Media Lead Analyst

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

Commerce media is one of the fastest-growing segments in advertising, and Citi is bringing its powerful assets to launch a new media offering. With 70MM+ cardmembers, 6.5 billion annual transactions, and visibility across 700+ merchant categories, Citi has the scale, the trust, and the data infrastructure to compete at the highest level.

What sets Citi apart is the depth and breadth of its view. Where retailers see spending only within their own ecosystem, Citi sees actual purchase behavior across the full customer wallet, spanning categories, merchants, and channels. That cross-wallet visibility, combined with Citi's direct relationships with tens of millions of engaged, digitally active customers, creates a compelling foundation for advertisers who want to reach high-intent audiences and measure real outcomes.

We're building Citi's Commerce Media business, from the ground up, and we're looking for a marketing execution manager who can translate client objectives into clear audience strategies and effective creative. This role focuses on defining target audience requirements, shaping briefs, and managing creative execution to ensure messaging is relevant and impactful. You're comfortable working hands-on to refine targeting, guide asset development, and ensure campaigns are executed with precision. You take pride in delivering campaigns that perform, scales, and evolves with the market.

If you've spent your career leading large-scale programmatic media teams and you're ready for the challenge of a lifetime, this is the role.

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi's digital properties and partner placements. By combining Citi's scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.

As a Media Lead Analyst, you will lead strategic client engagements and drive revenue growth for the business. You will identify and execute against high-value opportunities and shape the go-to-market strategy for the business and platform. This role will serve as a senior, externally facing leader for the business, owning advertiser engagement, shaping go-to-market strategy, and establishing Citi as a credible and differentiated commerce media partner with brands, agencies, and strategic partners. As Citi scales this new area, the role will also bring deep commerce media expertise to inform decisions across strategy, monetization, platform capabilities, and measurement. The role will play a central part in driving early momentum while laying the foundation for long-term, scalable growth.

Responsibilities:

• Develop integrated media campaigns from inception to execution, including day to day management of multiple agencies and strategic oversight. Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions.
• Drive successful integration of campaigns across all marketing channels/touchpoints, ensure message is effectively executed across multiple paid channels and citi properties. Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration
• Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers.
• Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value.
• Provide guidance to internal business partners in the development of marketing materials, including providing a point of view on messaging, as well as guidance on media guidelines, imagery and ensuring consistency within Citi's mediating system.
• Partner with and leverage research team to understand consumer insights for brief development and learn from media research as a way to consistently enhance campaigns.
• Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale.
• Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative.
• Take ownership over competitive insights for your products/services ensure working team is aware of new campaigns and implications for Citi.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in consumer marketing, advertising and/or media.

Education:

• Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.