Regional Sales Manager

Lonestar Forklift is a customer-focused material handling equipment dealership with over 30 years of proven success and numerous branch locations across Texas. Lonestar Forklift offers new equipment, used equipment, rentals, service, parts, fleet management, and training for our customers, providing comprehensive and tailored solutions for unique business needs.


With a focus on learning and continuous improvement, we are proud to invest in our people and offer a progressive and entrepreneurial work culture where you can develop and advance your career while focusing on meaningful work. Lonestar Forklift is an integral entity of Leavitt Industrial Group.



The Opportunity


Lonestar Forklift is looking for a collaborative Regional Sales Manager to join our team in Austin, Texas . As the Regional Sales Manager you will be responsible for building and managing a sales team, with a key focus on driving revenue and profitability for the business.



Essential Duties & Responsibilities


As the Regional Sales Manager your key responsibilities will include:

• Hire and develop a sales team based on market penetration and profitability requirements
• Provide ongoing sales training, coaching, and mentorship for Sales Representatives
• Create targets for your sales team, providing ongoing coaching to attain results
• Manage monthly commissions for Sales Representatives
• Create reports focused on analyzing sales activity and trends
• Use the CRM system to monitor and actively manage sales pipeline metrics
• Work closely with business units to target large competitive accounts
• Identify and target complex and large accounts to be managed by the Sales Manager
• Visit customers alongside Sales Representatives when necessary
• Ensure Sales Representatives are focused on driving rental revenue for the business
• Partner with manufacturers when directed by the General Manager
• Handle elevated customer concerns on behalf of the Sales department
• Stay informed about competitor activity where possible, including market strategies, product developments, and pricing formulas

Required Skills & Qualifications


The ideal candidate will possess the following skills, knowledge, and competencies:

• Minimum of 3 to 5 years of experience in an outside sales role within the material handling equipment industry
• Proven experience in a leadership role, preferably in sales
• Post-secondary education, preferably in business, sales, marketing, or a related field
• Experienced and confident in cold calling and telephone marketing
• Strong presentation and negotiation skills
• Strong Microsoft Office skills, including experience using MS Excel, Word, Outlook, and Access
• Experience with Microsoft Dynamics CRM is an asset
• Highly organized and a self-starter with strong time management skills
• Excellent verbal and written communication skills
• Valid driver's license required
• Ability to travel throughout the territory

Benefits & Perks


Lonestar Forklift is proud to offer competitive compensation and flexible benefits coverage for all eligible employees:

• Comprehensive medical, vision, and dental benefits for you and your dependents
• Life Insurance, Short Term Disability, and Long Term Disability 100% employer paid
• Employee assistance programs
• 401K matching
• Ongoing professional development opportunities

The compensation package for this role is $120,000 annually plus bonuses.


This is an onsite role based in Austin, Texas .


Lonestar Forklift would like to thank all applicants for their interest; however, only qualified applicants will be contacted by Talent Acquisition for an interview. We are an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, religion, sex, national origin, disability status, veteran status, age, sexual orientation, gender identity, or any other characteristic protected by law.


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