Senior Copywriter - HCP

At McKinney, we believe great brands earn unfair attention by telling human truths in unexpected ways. We’re looking for a Copywriter to help do exactly that for healthcare, wellness, and pharmaceutical brands, especially in the rare disease space (Friedreichs Ataxia, treatment SKYCLARYS). What You’ll Do Concept and write campaign copy across channels. Turn complex science, data, and disease education into human, audience‑first stories that earn attention without sacrificing accuracy. Write within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety, approved claims/indications) while pushing for the strongest possible creative expression. Collaborate closely with art, strategy, UX, account, and production to build integrated ideas, not just isolated assets. Present work clearly, explain your thinking, and apply feedback to sharpen the work. Manage multiple projects, timelines, and feedback cycles with focus and follow‑through. Healthcare & Regulated Category Craft Working knowledge of pharmaceutical marketing standards and regulated creative development. Ability to apply clinical references and brand strategy to shape clear, accurate, audience‑appropriate messaging. Sensitivity to patient experience and health literacy. Writing with empathy, clarity, and respect. Curiosity to ask smart questions and deepen understanding of the category, audience, and business problem. How You Work You believe creativity is a team sport and show up as a strong, generous collaborator. You embrace feedback as fuel, listening actively, adjusting quickly, and making the work better. You lean into challenges, adapt fast when things shift, and keep moving forward with optimism. You take ownership of your work and outcomes, even when things are messy or hard. You build trust through honesty, transparency, and respect—creating space for dialogue and differing perspectives. AI & Emerging Technology Use AI tools to accelerate ideation, research synthesis, and workflow efficiency, while maintaining high standards for accuracy, voice, and craft. Stay current on emerging AI capabilities and advocate for smart, responsible use in the creative process. Apply sound judgment around sourcing, representation, and medical/pharma sensitivity when using AI‑assisted copy. What You Bring A portfolio demonstrating concepting, writing craft, and digital‑first thinking. Experience in healthcare/pharma marketing. Ability to move comfortably between big ideas and detailed execution. Strong communication skills and confidence presenting work in collaborative settings. Organization, resilience, and calm under pressure in a fast‑paced environment. Tools & Skills (Required) Proven experience writing for healthcare/pharma. Comfort working within collaborative creative, strategy, and review environments. Salary Range: Our estimated range for this role is $90k – $115k. Compensation packages are based on skill level and experience. Each level has its own range. Right to Work in the US: You must be authorized to work in the US for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization. McKinney is a place where everyone can grow. Studies have shown that marginalized communities such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. As set forth in McKinney’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr McKinney