Social Media Marketing Manager & Content Creator

Job Description

Job Description

JOB OVERVIEW

The Social Media Marketing Manager & Content Creator is a key role within the Marketing Department responsible for developing and executing social media strategy, community engagement, and multi-format content production across five hospitality brands (B2B and B2C). This role owns day-to-day content creation, editorial calendar management, social search optimization, influencer partnerships, brand reputation management, and community management. Such a position will drive brand visibility, strengthen audience trust, enhance local discoverability, and support revenue growth for Sun Hill Properties through strategic social media presence. This role works in close partnership with the Creative Director to execute social content, photography, campaigns, and creative initiatives while ensuring all content aligns with established brand standards and creative direction.

WHAT WE OFFER

• Pay rate: $30 per hour
• 401(k) with company matching
• Complimentary Employee Meals
• Exclusive worldwide Hilton employee travel discount program
• ... and more

DUTIES AND RESPONSIBILITIES

• Address inbound DMs and comments across all platforms. Differentiate between routine engagement and complex issues requiring escalation to leadership
• Conduct weekly and monthly audits of all social profiles (bios, links, Highlights, pinned posts) to ensure accuracy and remove outdated promotions
• Respond to comments, messages, and inquiries using brand-appropriate tone while fostering community trust and loyalty
• Monitor sentiment trends to identify risks, opportunities, or recurring issues
• Develop and maintain editorial calendars for Instagram, Facebook, TikTok, LinkedIn, etc. across all brands
• Create, edit, and schedule diverse content formats: Reels, carousels, static posts, Stories, and long-form content across various platforms
• Execute consistent Stories strategy (daily posting with interactive elements like polls, Q&A, UGC) and maintain strong online and offline presence
• Implement content repurposing workflows to maximize efficiency across platforms
• Ensure all content aligns with brand voice and business objectives
• Craft natural-language captions optimized for both in-platform search and Google indexing to enhance content discoverability
• Implement consistent geotagging for Feed posts and Stories to improve visibility in social media and local search results
• Stay current on algorithms, platform updates, and social SEO best practices to guide ongoing optimization
• Monitor social media performance, identify trends, and provide actionable insights
• Track KPIs across platforms: impressions, reach, engagement, saves, shares, net follower growth, community sentiment, and creator performance
• Recommend data-driven adjustments to improve strategy and outcomes
• Collaborate closely with Sales, F&B, Events, and Operations to ensure social content accurately reflects business priorities
• Support Marketing team with brand messaging alignment, campaign rollouts, and content execution
• Provide leadership and guidance to junior team members and cross-functional partners
• Lead a high-volume seeding strategy targeting niche micro-influencers (5K-50K followers) aligned with our core customer profile
• Secure content usage rights and negotiate UGC deliverables for inclusion in paid ads, whitelisting, email flows, and cross-channel campaigns
• Convert high-performing creators into repeat ambassadors to drive authenticity and message consistency
• Vet, onboard, and manage influencer relationships to increase organic reach and engagement
• Perform additional duties as assigned by management

QUALIFICATIONS AND REQUIREMENTS

Education & Experience

• Bachelor’s degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field required
• 3+ years of progressive experience in marketing, social media management, or brand strategy, preferably within the hospitality, food & beverage, travel, lifestyle, or entertainment industries
• Proven experience managing multi-location or multi-brand social media accounts with strong understanding of hospitality-driven guest engagement

Required Skills/Abilities

• Native platform proficiency across Instagram, Facebook, LinkedIn, and TikTok including Creator Studio, LinkedIn Campaign Manager, and TikTok Business Center
• Experience with social media scheduling and analytics platforms (Meta Business Suite, Later, Hootsuite, Sprout Social, or similar)
• Proficiency in project management platforms (ClickUp, Asana, Monday.com, Trello, or similar) for content calendar management, task tracking, and cross-functional collaboration
• High-level proficiency in creative tools such as Canva, Adobe Creative Suite, CapCut, or equivalents for photo/video editing
• Excel/Google Sheets proficiency for data tracking, reporting, and performance dashboards
• Familiarity with AI-assisted tools for caption writing, content ideation, and image generation (ChatGPT, Claude, Midjourney, or similar) while maintaining brand authenticity
• Full understanding of automation tools for comment management and response workflows
• Creator relationship management platforms (Aspire, Grin, Upfluence, or similar CRM tools for tracking partnerships and deliverables)
• Cloud storage proficiency (Google Drive, Dropbox, OneDrive) for asset management and version control
• Advanced written and verbal communication skills, with the ability to coach others on brand voice, storytelling, Social SEO, and message clarity
• Demonstrated leadership abilities, including prioritization, delegation, and cross-functional coordination.
• Ability to independently lead department initiatives, set timelines, and manage deliverables while supporting broader organizational goals
• Strong understanding of hotel operations and interdepartmental dynamics, with the ability to influence without authority
• Strategic thinking skills with the ability to interpret analytics, identify trends, and translate performance data into actionable recommendations
• Elevated problem-solving skills with the ability to assess reputational risks, resolve complex guest concerns, and escalate issues appropriately
• Highly organized with the ability to manage multiple brand calendars, creators, stakeholders, and long-term projects simultaneously
• Creative direction capabilities, including guiding content angles, brand themes, and visual identity across platforms
• Demonstrated professionalism when interacting with internal and external partners, with the ability to represent the brand in a leadership capacity

Schedule

The work schedule is based on the demands of the business you must be available days, nights, weekends, and/or holiday availability are required.

Physical, Mental and Environmental & Technical Demands

Fast-paced environment, multiple tasks to be handled under time constraint. Must be able to bend, crouch, kneel, and twist in the work area. The role involves frequent standing, walking, bending, kneeling, climbing, lifting, pushing, and pulling objects weighing up to 250lbs. often for extended periods. Must be able to maneuver around property. Must be able to sit for prolonged periods of time. Must be able to operate a computer, telephone, and copier. Must have manual dexterity to operate all office equipment. May include exposure to high levels of ambient noise for prolonged periods, and the employee must be able to perform essential job functions effectively in such conditions.

Grooming

All employees must maintain a neat, clean, and well-groomed appearance. Specific uniform guidelines and/ or required articles of clothing will be explained to you as part of the orientation process.

STANDARD SPECIFICATIONS

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves, other employees, or guests.

A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and requirements are essential job functions.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor.

This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

The statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job. This position is classified as non-exempt (per the Fair Labor Standards Act) is subject to overtime in accordance with Federal and State Regulations.

Sun Hill is an Equal Opportunity Employer committed to fostering a diverse, inclusive, and respectful workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, pregnancy, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, citizenship status, protected veteran status, or any other characteristic protected by applicable federal, state, or local laws.