Account Director, Consumer Brand

We are seeking an Account Director to join our Consumer & Brand Practice, leading integrated strategies and execution for a high-profile, fast-moving consumer brand portfolio. This role is ideal for a strategic, culturally attuned leader who thrives in a dynamic environment and can translate product innovation, music culture, and real-time trends into compelling communications strategies and creative, earned-first ideas. This role can be based in New York or Los Angeles. What you'll do: Lead Integrated Strategy & Execution Lead development and execution of integrated communications strategies grounded in audience behavior, cultural insights, and platform dynamics Overseeing complex, multi-channel programs that connect earned media, social, influencer, and cultural relevance Lead the strategic planning, development and execution for high-profile events that feature top-tier talent and C-suite executives Drive strategic direction across a high-volume, fast-paced product environment, including launches, brand storytelling, and cultural engagement Build and maintain strong client relationships, acting as a trusted advisor on communications strategy and execution Develop creative ideas tied to product communications that generate high engagement and earned media and social coverage Managing and mentor junior team members while contributing to team growth and capability building Architect and deliver integrated campaigns spanning product communications, brand storytelling, and cultural engagement Translate product innovation and brand positioning into compelling narratives for media, consumers, and cultural audiences Ensure alignment across earned, social, influencer, and owned channels to maximize impact Drive High-Volume Product Communications Oversee communications for a high-frequency product launch environment (200+ launches annually) Lead planning and execution across diverse product categories, including AI features, audiobooks, podcasts, and music discovery tools Manage multiple concurrent initiatives with strong attention to timelines, prioritization, and quality Champion Cultural Relevance & Real-Time Engagement Identify and activate against real-time cultural moments, including music trends, artist milestones, and entertainment news Guide teams in transforming cultural insights into timely, resonant storytelling Ensure campaigns remain relevant within evolving digital and social ecosystems Strengthen Brand Narrative & Positioning Ensure consistency and clarity across all brand communications, including core offerings Connect product launches to broader brand narratives and long-term storytelling Lead Cross-Functional Collaboration Partner seamlessly with creative, influencer, digital, and strategy teams to deliver integrated outputs Drive alignment across internal teams and external stakeholders to ensure cohesive execution Contribute to the development and evolution of the practice’s social and integrated strategy capabilities Manage Relationships & Reputation Build and maintain strong relationships with top-tier tech, lifestyle, music, entertainment and culture media as well as cultural influencers Serve as a senior client contact, providing strategic counsel and proactive recommendations Navigate complex stakeholder environments with confidence and clarity Drive Measurement & Optimization Oversee measurement frameworks across programs, including social KPIs, campaign performance, and audience engagement Ensure consistent application of learning agendas and optimization strategies across accounts Translate data and insights into actionable recommendations Support Team & Practice Growth Mentor and develop junior team members, fostering modern, hybrid skillsets Contribute to hiring, team culture, and capability-building initiatives Drive excellence in project management, workflows, and quality standards Experience that contributes to success: 8–10 years of experience in integrated communications, with a strong focus on consumer, product, brand, or entertainment sectors Demonstrated experience leading campaigns for large, culturally significant brands , ideally within an agency environment or in-house Deep expertise in social strategy, digital ecosystems, and cultural trends , including platform dynamics and audience behavior Proven ability to build and lead integrated campaigns across earned, social, influencer, and brand communications Experience managing high-volume, fast-paced accounts , including complex product launch cycles Experience in managing high profile events with top-tier talent and executives Strong understanding of how to connect communications strategy to business and brand outcomes Established media relationships and experience driving impactful press coverage Exceptional written and verbal communication skills, with strong attention to detail Strong leadership, mentorship, and team management capabilities Highly organized, proactive, and comfortable operating in a fast-paced, deadline-driven environment Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Base salary for this position may range between: $60,000 — $140,000 USD. #J-18808-Ljbffr Burson