Senior Strategist

Senior Strategist

Senior Strategists at Scale Marketing operate as fractional CMOs for our portfolio of clients. They are responsible for owning client strategy, performance, measurement, and ongoing optimization in partnership with our Media, Data, and Creative teams. Senior Strategists work and communicate directly with executive-level client stakeholders to understand their business goals, translate those goals into performance marketing strategies, and ensure campaigns are driving measurable outcomes across leads, sales, and revenue.

Key Responsibilities

• Client Strategy: Serve as the primary strategy and communication lead for Scale Marketing's client portfolio
• Own ongoing performance analysis for your clients, identifying trends, opportunities, and risks
• Deeply understand each client's business, industry, competitors, and growth objectives
• Lead the development of performance marketing strategies, growth plans, and budget allocation recommendations
• Partner with Media, Data Analytics, and Creative teams to design integrated, omni-channel strategies
• Ensure measurement frameworks are defined upfront and tied to business outcomes (leads, sales, revenue)
• Monitor progress against client goals and make proactive recommendations
• Translate data into clear, actionable insights and recommendations for clients

Cross-Functional Collaboration: Work closely with Media teams, Data Analytics, and Creative/Production to ensure strategies are executed effectively

Ensure internal teams are aligned on client goals, priorities, and success metrics

Help prevent scope creep through clear planning, communication, and expectation-setting

Contribute to improving internal processes, frameworks, and strategic playbooks

What Success Looks Like

Achievement of client KPIs (leads, sales, revenue)

Client retention and relationship strength

Quality and effectiveness of strategic planning

Ability to identify and address performance challenges and opportunities early

Collaboration and contribution to team growth

Experience & Qualifications

15+ years of marketing experience, agency-side or client-side

Proven ownership of strategy planning, performance measurement, and revenue growth

Strong background in performance marketing, with demonstrated success in Lead Generation and/or DTC

Balanced omni-channel expertise (Paid Media, Search, Social, Traditional etc.)

Deep comfort analyzing performance data and translating it into business recommendations

Experience leading strategy conversations with senior client stakeholders

Ability to manage complex clients simultaneously without losing strategic depth

Who You Are

Strategic, analytical, and deeply performance-oriented

Confident, consultative, and prepared in client-facing situations

Comfortable making recommendations and standing behind decisions

Collaborative and team-first; values partnership over ego

Calm under pressure and solution-oriented when challenges arise

Takes pride in client outcomes and ownership of results

Why Join Us

This position presents an opportunity to leverage your experience and truly make an impact on the clients and team you work with

Operate as true strategic partner-not just an executor

Work with aspirational clients who appreciate the work we do, and the business results we drive

Immerse yourself and upskill in the ever-changing marketing landscape

Work for a company where culture is a priority