Integrated Marketing Manager - Digital Appliances

Integrated Marketing Manager – Digital Appliances ** W2 contract ** Onsite out of Plano, TX ** Target W2 $55-59/hr ** Key Responsibilities: Lead end-to-end creative development for assigned categories within the Digital Appliances line of business - writing clear briefs, managing agency workflow and timelines and running internal reviews - so creative output consistently lands on strategy and on schedule. Own the consumer experience on S.com in partnership with the Demand Gen Digital & E-com teams, identifying opportunities to sharpen our value propositions across the portfolio that will drive conversion. Serve as the connective thread across CRM, Paid, Social, and Retail Ops, ensuring messaging, content, digital experiences and in-store creative all stay consistent throughout the consumer engagement journey. Ideate and champion creative concepts that break through competitive noise, acting as the primary point of contact for creative agencies to keep asset execution consistent across every owned channel. Lead strategic, cross-line-of-business promotions that drive sell-through, and translate results into clear, executive-ready presentations and share-outs. Identify process and efficiency improvements across digital workflows, bringing forward-thinking solutions as the team's needs scale. Track and analyze KPIs across marketing tactics to show what's working and inform the next round of creative and promotional decisions. Top skills: Digital go-to-market strategy and understanding of channels for activation & KPI measurement Project management and experience with ecommerce for sales activations Day-to-day agency management, project planning & creative production What We Are Looking For 4-5 years of directly applicable brand and product marketing experience, with a track record of driving cross-functional collaboration and measurable business results. Proven experience managing creative agency relationships - writing briefs, driving timelines, and reviewing work to ensure quality and strategic alignment. Strong understanding of UX and on-site functionality as it relates to shaping the consumer shopping journey. Experience managing creative asset workflows, including asset types, formats, and delivery across digital and in-store channels. Comfort working across CRM, Paid, Social, and e-commerce teams to align messaging and landing experiences. Excellent written communication skills, with demonstrated ability to write clear, concise creative briefs that inspire strong creative output. Strong stakeholder management skills, with comfort to influence cross functional leadership within a matrixed organization. Ability to track, analyze, and communicate KPIs tied to marketing and creative performance. Self-starter with strong organizational skills, able to manage multiple campaigns and work streams simultaneously in a fast-paced environment. Bachelors Degree in Marketing, Business, Communications/Advertising Nice-to-Haves Experience in consumer electronics, appliances, or another retail/e-commerce category. Familiarity with promotional strategy across multiple lines of business. Experience with in-store or retail creative execution alongside digital channels. Comfort ramping up quickly on new tools, processes, or ways of working within a growing team.

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