Senior Director, Marketing - Rare Disease, Friedreich Ataxia
Jobtailor
- Oversee the development of strategic US brand plan for Friedreich Ataxia
- Serve as US brand lead, designing creative campaigns, message development and ensuring consistent messaging throughout the field and alignment within the broader organization
- Accountable for driving cross-functional strategic alignment, monitoring cross-functional execution, identifying / addressing / escalating risks
- Contribute as a thought leader on cross-functional Rare Disease strategy projects which require input from and have implications for functions outside of commercial
- Understand pricing and reimbursement dynamics to identify obstacles and develop strategies and recommendations to address market challenges
- Build and lead a best-in-class Rare Disease marketing team and inspire them to achieve superior performance
- Set goal-based priorities for the team and each individual team member to ensure alignment with the broader marketing organization
- Form strong and collaborative partnerships with key stakeholders which ensure organization alignment and success in brand strategy and messaging, patient finding, market awareness and sales execution
- Support and enable the organization by providing rare disease expertise and partnering with peers and other senior business leaders to develop and implement solutions to challenging business issues
- Establish credibility throughout the organization and position self as an effective problem solver and driver of business growth and an exceptional leader of people
- Develop brand goals and forecasts and measure results
- Partner with Finance to understand performance dynamics and to evaluate business opportunities
- Develop, track and assess key brand performance metrics
- Ensure marketing programs and campaigns are executed effectively and efficiently and within budget
- Develop programs and tools for optimal sales force effectiveness
- Conduct in-depth competitive assessments in partnership with Business Intelligence team as necessary to provide insightful, actionable information regarding relevant business opportunities
- Ensure strong ROI on all investments
- Scan internal and external environment to ensure Biogen’s continues to build best in class rare disease capabilities in areas including but not limited to – patient finding, social medial and omnichannel, artificial intelligence, advocacy, access, and high-touch patient support
Requirements
- Bachelor’s degree required; MBA preferred
- 12+ years of pharma/biotech commercial experience, within those, 7+ years of marketing experience (with at least two years within US market) with proven track record of career progression and success
- Experience working in rare diseases
- Experience managing large P&L’s
- Must exhibit leadership skills, ability to perform in fast paced environments and ability to influence without authority
- Broad commercial leader who thinks strategically and drives execution/results; experience in sales and other areas within Commercial highly desired (i.e. market access, market insights, patient services, sales management, etc.).
- Demonstrated track record of leading strong teams to achieve exceptional results; ability to manage, motivate and lead others, individually and as a team.
- Strong project and vendor management track record, including resource allocation and fiscal management.
- Ability to develop executive-level updates and narratives
- Ability to lead and motivate cross-functional teams, driving them towards achieving common goals in fast-paced environments
Core Competencies
Demonstrates expertise in Rare Disease Marketing, strategic brand planning, and cross-functional leadership. Proven ability to drive execution, manage P&L, and develop effective marketing strategies while fostering collaboration and achieving exceptional team performance.
Highest-signal resume keywords
- Rare Disease Marketing
- Strategic Brand Planning
- Cross-Functional Leadership
- P&L Management
- Team Development
ATS Optimization Keywords
Hard Skills
- Market Access
- Market Insights
- Sales Management
- Project Management
- Vendor Management
- Fiscal Management
- Brand Performance Metrics
- Competitive Assessment
- Campaign Execution
- Sales Force Effectiveness
Soft Skills
- Leadership
- Influencing Without Authority
- Motivating Teams
- Problem Solving
- Collaboration
Certifications & Qualifications
- Bachelor's Degree
- MBA Preferred
Industry Keywords
- Pharma
- Biotech
- Rare Diseases
- Commercial Experience
- US Market
Tools & Technologies
- Business Intelligence Tools
- Omnichannel Marketing
- Social Media Strategies
- Artificial Intelligence Applications
- Patient Support Programs
Vacancy posted 2 days ago
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