Product Marketing Manager, Advertising

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

The Advertising Product Marketing team sits at the intersection of The Times' best-in-class advertising products and the brands and agencies who use them. The team focuses on gathering and distilling market feedback to inform product and business decisions, while serving as product experts with internal stakeholders, driving product education, adoption, and revenue.

Partnering closely with colleagues across Product, Revenue Operations, Sales, our creative studio T Brand, and The Times Newsroom, the Product Marketing team ensures our advertising offering is clear, competitive, and drives value for our customers. By guiding the development of performant advertising solutions, and by delivering effective storytelling to internal and external stakeholders, the Product Marketing team helps The Times become the most effective media partner.

We are looking for an experienced and passionate Product Marketer to join our team. The Product Marketing Manager will be responsible for several advertising products within our suite, like advertising formats, surfaces, and targeting. They will act as the bridge between the teams who build our products and the advertisers who use them. The Product Marketing Manager is ultimately responsible for developing product marketing strategies and delivering compelling go-to-market executions, resulting in product adoption, customer satisfaction, and advertising revenue.

This is a hybrid role based in our New York City headquarters, reporting to the Director, Product Marketing, Ad Product & Platform. You can typically expect to come into the office 3 days per week.

Responsibilities:

• Gather feedback on our products and solutions as well as competitive offerings by spending time in market, proactively scoping and guiding research that furthers the understanding of products and the audiences who use them.

• Use acquired market and competitive intelligence to advocate for our audiences' needs with internal stakeholders and inform product decisions. Partner with Product, Engineering, Data Science, and the Newsroom to develop competitive offerings for advertisers and agencies.

• Collaborate with Revenue Operations teams to package and price advertising products thoughtfully and competitively.

• Collaboratively develop product positioning and messaging frameworks by using existing insights and identifying opportunities to develop new insights as needed.

• Partnering with the team leadership and other internal stakeholders, develop strategies to increase audience engagement lead go-to-market initiatives for some of the highest-priority advertising products in our portfolio.

• Drive specific go-to-market activations including but not limited to sales enablement, internal communications and training, client and media engagement, inbound and outbound marketing. Collaborate with parallel teams as needed in delivering these executions.

• Project-manage product launches, ensuring seamless execution through effective use of milestones and stakeholder alignment. Influence individual projects through cross-functional coordination and communication. Represent own projects effectively to senior leadership.

• Identify and address opportunities for process improvement by leveraging internal resources and external vendors, informing decision-making to ensure smoother operations.

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 3+ years of direct product marketing, marketing strategy, go-to-market, or relevant experience, managing product / project responsibilities of external-facing products.

• Understanding of advertising and digital media landscape required.

• Strong analytical and data-driven storytelling skills, informing business case development to drive product decisions.

• Excellent customer empathy and intuition for client needs.

• Experience informing product or marketing decisions with qualitative customer insights.

• Demonstrated success in creating compelling, user-friendly, external-facing assets and collaterals, driving tangible shifts in customer behavior.

• Ability to work collaboratively in a highly matrixed organization while staying focused on results. A track record of responding quickly to rapidly evolving threats and opportunities.

• Speak comfortably in a variety of settings including one-on-one, with senior leadership, and in front of large groups.

Preferred Qualifications:

• Bachelor's degree

• Experience in the industry is strongly preferred.

#LI-Hybrid

REQ-020262

Additional Compensation and Benefits

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

The annual base pay range for this role is between:

$100,000—$115,000 USD

Candidate Use of GenAI Tools:

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

If you’re an engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technical assessment.

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