Director of Sales (Bathrooms & Kitchens)

Director of Sales

We are a dynamic, family-owned leader in the bathroom and kitchen fixtures industry, specializing in innovative, high-quality products such as one-piece and wall-hung toilets, smart toilets, sinks, faucets, showers, bathtubs, vanities, and accessories. With roots in creative design and a commitment to elevated, durable solutions that blend modern functionality with timeless style, we serve a broad customer base through online channels, major retailers, and wholesale partners. Our focus is on reimagining everyday spaces with superior craftsmanship, value-driven options, and exceptional customer satisfaction, driving consistent growth in the home improvement and renovation sectors.

We are seeking a Director of Sales to lead outbound business development and revenue growth initiatives for our expanding portfolio of premium bathroom and kitchen fixtures. This is a hands-on, strategic leadership role focused exclusively on proactive new business acquisition and relationship building across key channels. The position is based in our Edison, NJ office and requires 4 days per week on-site (with flexibility for the remaining time). Inbound leads and sales support are fully managed by a dedicated team, allowing this Director to concentrate entirely on hunting new opportunities, expanding market share, and cultivating long-term partnerships.

Key Responsibilities:

• Develop and execute aggressive outbound sales strategies to acquire new accounts in the bathroom, kitchen, plumbing, renovation, hardware, and construction sectors.
• Prospect, qualify, and close deals with a diverse range of customers, including independent hardware stores, large national chains, renovation contractors, distributors, builders, and specialty retailers.
• Leverage and grow an existing book of business in relevant industries (bathroom/kitchen fixtures, plumbing supplies, tools, or construction materials) to accelerate revenue.
• Identify and penetrate new market segments, territories, and channels to drive significant top-line growth.
• Build and maintain high-level relationships with key decision-makers, including buyers, owners, and procurement teams at target accounts.
• Conduct in-person visits, trade show participation, and field-based presentations as needed to showcase products and secure specifications or placements.
• Collaborate closely with marketing, product development, and operations teams to align sales efforts with company goals and customer needs.
• Track sales pipeline, forecast accurately, report on performance metrics, and provide insights to senior leadership on market trends, competitive landscape, and opportunities.
• Mentor and guide junior sales team members as the company scales.

Qualifications:

• 8+ years of progressive sales experience, with at least 5 years in a senior sales leadership or director-level role.
• Proven track record of selling bathroom fixtures, kitchen products, plumbing supplies, renovation materials, hardware, tools, or related construction/home improvement products into retail (big-box and independent), wholesale, distribution, or contractor channels.
• Established book of business or strong network of contacts in the bathroom/kitchen/renovation/hardware space that can be immediately leveraged for new opportunities.
• Demonstrated success in outbound business development, new account acquisition, and exceeding aggressive sales targets in a competitive B2B environment.
• Experience working with or selling into major retailers, hardware stores, or renovation-focused customers is highly preferred.
• Strong understanding of the home improvement, plumbing, and renovation markets, including trends, buyer behaviors, and competitive dynamics.
• Excellent communication, negotiation, and presentation skills with the ability to influence at all levels.
• Self-motivated hunter mentality with a results-oriented approach and comfort in a fast-paced, entrepreneurial environment.
• Willingness and ability to travel as needed for client meetings, trade shows, and market development.
• Bachelor's degree or equivalent experience preferred.

Compensation:

• Base Salary: $120,000$130,000 per year commensurate with experience.
• On-Target Earnings (OTE) Realistic potential to reach $175,000+ through performance-based commissions, bonuses, and accelerators tied to new business wins and revenue growth.
• Comprehensive benefits package including health insurance, 401(k), paid time off, and other perks.
• Opportunity for equity or additional incentives based on company performance and individual contributions.

This is an exciting opportunity to join a growing, innovative brand at a pivotal moment and play a central role in shaping its sales trajectory. If you thrive on building relationships, closing big deals, and driving expansion in the bathroom and kitchen space, we want to hear from you.