Senior Product Marketing Manager

Overview

Identity is the new security perimeter. As the Senior Product Marketing Manager for Identity Security, you will help define the future of how organizations secure users, workloads, agents, and access across increasingly complex digital environments. You will lead strategic marketing for Microsoft Entra's identity security solution, developing compelling narratives, influencing product direction, driving customer adoption, and establishing Microsoft as the industry leader in identity security. You will partner across engineering, product management, sales, analyst relations, customer marketing, and security portfolio teams to bring innovative security capabilities to market and accelerate business growth.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positivelyimpactour culture every day.

Responsibilities

Drive Category Leadership:

• Define and execute marketing strategy for Microsoft Entra Identity Security initiatives.
• Establish leadership in Identity security, Identity Protection, and emerging AI identity scenarios.
• Build compelling market positions that differentiate Microsoft from competitors.
• Partner with analyst relations to strengthen Microsoft's leadership in identity and security categories.

Shape Product Strategy:

• Act as the voice of the customer and market within product planning cycles.
• Influence roadmap investments through competitive insights, customer feedback, market trends, and AI-era security requirements.
• Partner closely with product managers to identify growth opportunities.

Lead Launches and Storytelling:

• Develop end-to-end go-to-market strategies for new capabilities and innovations.
• Translate complex technical capabilities into clear customer value propositions.
• Build messaging, narratives, positioning, content, demos, and sales enablement assets.
• Partner across Entra, Defender, Security Copilot, and broader Microsoft Security teams to deliver unified customer stories.
• Build Thought Leadership Drive executive communications, blog strategy, industry engagement, and customer storytelling.
• Represent Microsoft externally with customers, partners, analysts, media, community leaders, and practitioners.
• Develop thought leadership around identity security, AI security, Zero Trust, resilience, and secure access.

Accelerate Adoption and Growth:

• Partner with integrated marketing, field teams, and customer success organizations to drive awareness, usage, and retention.
• Support growth objectives across Entra, identity security, and broader Microsoft Security priorities.
• Define success metrics and measure business impact through adoption, pipeline, engagement, and perception indicators.
• Identify opportunities to strengthen Microsoft's security leadership across identity and access management markets.

Embody our Culture&Values.

Qualifications

Required/minimum qualifications

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business

• • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years' experience in business.
  • OR equivalent experience.

Additional or preferred qualifications

• Experience in cybersecurity, identity, access management, Zero Trust, or cloud security.
• Knowledge of identity protection, authentication, threat protection, risk management, or security operations.
• Experience working with analysts, press, and executive communications.
• Experience launching technical products and influencing roadmap direction.
• Passion for AI-driven security innovation and emerging identity challenges.

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.