Home health care Representative of Business Development
Brightstar Care of Lakeland and Winterhaven
Job Description
Job Description
About the Role:
BrightStar Care of Lakeland and Winter Haven is looking for a driven and passionate Business Development Representative to help grow our home health care presence in the community. This is an exciting opportunity to make a real difference by connecting families and healthcare partners with the compassionate, high-quality care services they need. If you thrive on building relationships and have a heart for helping others, we want to hear from you!
- Develop and maintain referral relationships with hospitals, physicians, skilled nursing facilities, and other healthcare partners
- Conduct outside sales calls and community outreach to drive home health care referrals and grow census
- Represent BrightStar Care at networking events, health fairs, and community organizations in the Lakeland and Winter Haven areas
- Collaborate with the clinical and operations team to ensure smooth client onboarding and satisfaction
- Track and manage sales activity, referral sources, and pipeline using CRM tools
- Identify new market opportunities and develop strategic territory plans to meet growth targets
- Educate referral sources and the community on BrightStar Care's full range of home health and personal care services
- Previous experience in home health, hospice, healthcare sales, or business development strongly preferred
- Proven track record of meeting or exceeding sales goals in a healthcare or related environment
- Strong relationship-building and communication skills with a consultative sales approach
- Self-motivated, goal-oriented, and able to work independently in the field
- Familiarity with the Lakeland and Winter Haven healthcare community is a plus
- Valid Florida driver's license and reliable transportation required
- Proficiency with CRM software and Microsoft Office Suite
BrightStar Care of Lakeland and Winter Haven is a trusted provider of in-home care and medical staffing services, dedicated to delivering a higher standard of care to individuals and families throughout Polk County. Our clients love us for our compassionate, skilled caregivers and our commitment to personalized care plans that truly make a difference. Our team members thrive in a supportive, mission-driven culture where their work has a meaningful impact every single day.
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