Senior Media Manager, Retail Media Network - Mass & Club

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Media Manager, Retail Media Network - Mass & Club based in the United States. The Senior Media Manager will lead retail media strategy and activation across Mass and Club retail customers, connecting brand objectives and customer priorities to measurable commercial outcomes. This role combines strategic planning, investment management, and hands-on campaign optimization to drive incremental sales and profitable growth. You will develop integrated, full-funnel media strategies spanning retail search, onsite and offsite advertising, social, and emerging commerce opportunities. Working closely with Sales, Omnichannel, Brand, Finance, Content, and Analytics teams, you will ensure media investments support customer plans and business priorities. You will also guide agency and retail media partners, strengthen performance measurement, and turn insights into actionable recommendations. This fully remote opportunity is suited to a commercially minded media leader who thrives in a fast-paced, collaborative environment. Accountabilities You will own the retail media agenda for Mass and Club customers, ensuring that investment decisions, campaign execution, and performance improvements contribute to broader commercial objectives. Your responsibilities will include: - Lead annual retail media planning, campaign strategy, activation, optimization, budget pacing, and performance reporting across priority Mass and Club customers. - Translate customer plans, joint business planning priorities, assortment, product innovation, promotions, and key selling moments into integrated retail media calendars. - Develop balanced full-funnel strategies connecting demand creation and demand capture through retail search, onsite display, offsite media, social, and other commerce opportunities.

- Recommend investment allocations by retailer, brand, product, and campaign objective, reallocating budgets based on business performance, customer priorities, and investment economics. - Maintain effective always-on retail search coverage to support priority brands and products against high-intent consumer demand. - Monitor sales, traffic, conversion, market share, new-to-brand and household penetration, incrementality, profitability, and media efficiency to evaluate campaign effectiveness. - Identify and address performance issues, including budget pacing gaps, search coverage weaknesses, out-of-stocks, low conversion, and underperforming tactics. - Prepare clear, executive-ready performance reports highlighting results, key drivers, insights, business implications, and recommended actions. - Collaborate with Omnichannel leadership and customer teams to align retail media strategy with customer priorities and commercial plans. - Coordinate media investments with digital shelf and content readiness to ensure priority products are discoverable, available, and positioned to convert. - Manage agency, platform, retail media network, and technology partners, providing direction on campaign briefs, setup standards, optimization, budget pacing, issue resolution, and performance accountability. - Partner with Sales, Omnichannel, Brand, Content, Finance, and Analytics teams to align investments, overcome execution challenges, and deliver shared business outcomes. - Establish and manage a structured test-and-learn roadmap covering audiences, search strategies, advertising formats, creative, bidding, retailer capabilities, and measurement. - Scale successful initiatives, discontinue or redesign low-performing activities, and reduce unnecessary or duplicative spending. - Identify investment risks and opportunities early, providing recommendations supported by clear financial and commercial rationale.