Digital - Senior Specialist/Specialist, Paid Social

The Business We are Everyday Luxury™. We work in a high‑performance culture to help clients achieve frictionless experiences through world‑class talent. The Team The Paid Digital Media Department drives brand awareness and customer acquisition via targeted paid media. The Opportunity Join a growing Paid Social team responsible for developing, implementing, and managing all Paid Social marketing for Aritzia. The Role As a Senior Specialist / Specialist, Paid Social you will: Define the long‑term, strategic channel approach for our Paid Social program. Run A/B tests, track metrics, and develop strategies (ad copy, landing pages, creatives, audience targeting) to improve ad spend performance. Curate platform‑specific creative content that aligns with our messaging priorities. Procure and validate creative assets from cross‑functional partners to meet Paid Media requirements. Create advertising audiences using first‑ and third‑party data. Analyze insights to optimize KPIs and enhance activation results. Deliver, manage, and continuously improve Paid Social programs. Qualifications Proven experience or certifications in Performance Marketing, optimization & analytics, reporting, or channel management. Commitment to learning and applying Aritzia's Values and Leadership principles. Strong collaboration with cross‑functional partners and ability to juggle multiple priorities. Commitment to quality and delivering business‑value results. Experience in luxury fashion brands or eCommerce apparel (preferred). Hands‑on experience with Ads Managers tools (preferred). Compensation Base salary range: $50,000 – $150,000 per year. Total compensation may include bonus and/or equity, potentially exceeding this range. Perks Product discount and exclusive private shopping events. Up to 16 weeks of paid baby leave. 24/7 access to Aritzia Virtual Wellness resources. Inspirational aspirational workplace design. Additional perks: snacks, dry‑cleaning, hotel/restaurant discounts, health & wellness benefits, self‑care promos. Equal Employment Opportunity Aritzia is an Equal Employment Opportunity Employer. We are committed to inclusion, diversity, and representation across all protected characteristics. Requests for accommodation due to a disability can be made at any stage of the recruitment process. #J-18808-Ljbffr