Marketing Specialist

Role Summary:

Vaughan Executive Partners has been exclusively retained to identify a Marketing Specialist to support the development and execution of loyalty programs, marketing campaigns, and customer engagement initiatives for clients across the convenience store, truck stop, and oil and fuel industries. This individual will contribute to campaign planning, implementation, performance analysis, and ongoing program optimization, working collaboratively with consulting, marketing, and technology teams to deliver solutions that drive customer engagement, loyalty, and business growth. The ideal candidate has marketing experience, strong organizational and analytical skills, and an interest in the convenience retail and fuel industry. Direct industry experience is preferred but not required.

Key Responsibilities:

• Support the development and execution of marketing campaigns, promotional offers, and customer engagement initiatives across multiple channels.
• Assist with the design, implementation, and ongoing management of customer loyalty programs for convenience stores, truck stop, and fuel retail clients.
• Coordinate campaign setup, scheduling, audience segmentation, testing, and quality assurance to ensure accurate and timely execution.
• Monitor campaign performance, analyze results, and prepare recurring reports to evaluate effectiveness and identify opportunities for improvement.
• Use customer, transaction, and campaign data to support marketing recommendations and optimize promotional strategies.
• Collaborate with internal teams and clients to develop marketing briefs, presentations, campaign plans, and project deliverables.
• Support the implementation and optimization of loyalty platforms, marketing technologies, and digital tools used to execute client programs.
• Research industry trends, customer behavior, and competitive activity to inform campaign development and marketing strategies.
• Identify opportunities to improve marketing processes, reporting, and campaign execution through technology, AI tools, and automation.
• Maintain organized campaign documentation, timelines, and deliverables while managing multiple priorities in a deadline-driven environment.
• Participate in client meetings, store visits, program launches, and campaign rollouts as needed to support successful implementation and execution.
• Work collaboratively with team members to maintain quality standards, meet client expectations, and deliver measurable results.

Core Competencies:

• 1- 3 years of experience in marketing, marketing coordination, CRM, loyalty programs, digital marketing, or a related field.
• Experience supporting marketing campaigns, promotions, customer engagement initiatives, or other marketing programs.
• Convenience store, truck stop, fuel retail, petroleum, or broader retail industry experience preferred.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects, deadlines, and competing priorities.
• Analytical and problem-solving skills, with the ability to interpret data, evaluate campaign performance, and identify actionable insights.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint; experience with CRM systems, marketing platforms, or analytics tools is a plus.
• Strong written and verbal communication skills, with the ability to collaborate effectively with internal teams and client stakeholders.
• Interest in customer loyalty strategies, consumer behavior, promotional marketing, and the technology supporting modern retail operations.
• Ability to learn new platforms, systems, and processes, including point-of-sale and loyalty technology used in convenience retail.
• Familiarity with AI tools and automation, with an interest in applying technology to improve marketing workflows and efficiency.
• Self-motivated and adaptable, with a willingness to take ownership of assignments, learn new skills, and contribute to a growing team.
• Spanish-English bilingual skills are a plus.