Specialist Social Media (Reporting & Analytics)

Job Description

This position resides within the Social Media Team (Orlando) and is responsible for assisting with the reporting and workflows for earned and paid media platforms. The primary objective of this role is to provide reporting and listening support for the social media brand accounts. They also will provide support for ideation and moderation.


The role will need to be on intimate terms with the inner workings of all major social platforms and know how to fashion reports within tools such as Sprinklr.

Responsibilities include building comprehensive reporting dashboards and listening queries to help build team credibility and educate internal stakeholders. Additionally, this position will be required to employ sound decision-making skills to aid in the management of multiple active social media accounts on a day-to-day basis on behalf of the brand.

Ideal candidates must have a passion for social media, an understanding of current platforms and be familiar with social media as both a brand and engagement tool.


Here's why you will love it here:

• Recognition Programs and Rewards
• Excellent health care options, including medical, dental, and vision
• A people-first culture
• Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
• Perks at work: Employee Pricing platform
• Employee Assistance Program that supports your physical and mental well-being.
• Paid Vacation Time and Paid Sick Days
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities
• And more!

Responsibilities

Position Summary:

• Proficiency in analyzing social media data using tools like Google Analytics, Facebook Insights, or Sprinklr Analytics.
• Ability to track key performance indicators (KPIs) such as engagement rates, click-through rates, and conversion rates across social platforms.
• Experience creating detailed reports summarizing social media performance, trends, and actionable insights for stakeholders.
• Familiarity with major social media platforms (Facebook, Twitter, Instagram, LinkedIn) and their analytics features.
• Optimize social media content based on data-driven insights to improve reach, engagement, and conversions.
• Ability to set up and track social media campaigns, including UTM parameters and conversion tracking.
• Understand how social media impacts search engine optimization (SEO) and incorporate relevant keywords and hashtags.
• Strong written and verbal communication skills to collaborate with cross-functional teams and present findings effectively.
• Perform ad-hoc social media related projects as requested by management.
• Proficiency in using tools like Brandwatch, or Sprinklr to monitor and analyze brand mentions, sentiment, and customer conversations across social channels. Ability to extract actionable insights from social media conversations and adapt strategies accordingly.

Qualifications

Qualifications:

• A minimum of 2-3 years social media analyst experience
• Strong oral communication skills and an understanding of what should be communicated to different audiences
• Ability to work in a team and
• assist in the execution of social media requests within an expedited timeframe
• Have a working knowledge of Sprinklr
• Proficient in Microsoft Office

HGV was awarded four out of five stars for fostering a culture of work-life balance and family-friendly benefits, and is one of Newsweek's "America's Greatest Workplaces for Parents & Families." Over the past 30 years, the highest honor we've received is the continued loyalty of our Owners, Members and Guests. We've also earned accolades for the remarkable work of our dedicated Team Members throughout our resorts, call centers and corporate offices.

We offer an excellent benefit package to our full-time Team Members that include Day One medical, dental and vision insurance, 401K plan, Paid Time Off (PTO) program and extraordinary travel benefits!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.