PR Senior Vice President- Real Estate

Senior Vice President- Real Estate

Position Title: Senior Vice President, Real Estate Division Reporting to: EVP & CEO Location: New York, NY

Company Overview: PURPLE is a globally renowned Public Relations agency with offices in London, Miami, New York, Hong Kong, and Los Angeles. We're on the hunt for a dynamic Senior Vice President to lead and elevate our North America real estate division. This senior leadership role offers the chance to work at the forefront of the industry—advising top-tier global clients, unlocking new business opportunities, and accelerating strategic growth across one of our most exciting sectors.

Key Responsibilities

Leadership and Strategy: Provide visionary leadership and strategic direction for the North America real estate division, ensuring alignment with PURPLE's overall goals and objectives.

Team Management: Oversee the daily operations of the team, fostering an inclusive and high-performance culture while mentoring and developing staff to their full potential.

Budget and Headcount Management: Develop and manage departmental budgets, ensuring resource allocation aligns with strategic priorities. Oversee headcount planning and staffing strategies to optimize team performance and deliver client success.

Senior Counsel: Act as a strategic advisor to clients, offering insights and expertise that drive value and support achievement of their business objectives.

Client Relationship Management: Cultivate and maintain strong relationships with key clients, ensuring outstanding service delivery and satisfaction across the portfolio.

Cultural Placemaking: Leverage deep experience in design and architecture to enhance cultural placemaking initiatives, ensuring that projects resonate with community identity and elevate the client's brand presence.

Business Development: Lead initiatives to identify and pursue new business opportunities, enhancing the division's presence and growing client relationships within the real estate sector.

Program Leadership: Manage high-profile client programs and campaigns from conceptualization through execution, ensuring they meet strategic objectives while respecting budgets and timelines.

Media and Influencer Engagement: Drive media relations efforts, leveraging superior contacts with reporters in real estate, business, design, architecture, trade, culture, and hospitality to secure extensive brand coverage and endorsements.

Pitching Expertise: Demonstrate strong relationships and pitching skills to effectively communicate client stories and initiatives, ensuring favorable media placements and partnerships.

Crisis Management: Develop and implement effective crisis communication strategies to protect and enhance client reputations, navigating sensitive issues with discretion and professionalism.

Market Expertise: Stay informed about industry trends, competitive landscape, and emerging opportunities, leveraging insights to position PURPLE as a thought leader in real estate and cultural placemaking.

Cultural Relevance: Maintain a deep understanding of related sectors, including design, art, luxury, and lifestyle, to inform strategic communications and align with market expectations.

Global Coordination: Collaborate effectively with PURPLE teams in other markets, ensuring coherent execution of global strategies and fostering cross-market collaboration.

Talent Development: Champion staff development initiatives, conducting performance evaluations and facilitating training opportunities to build a skilled and dynamic team.

Skills, Knowledge and Expertise

Experience: 10+ years of public relations experience, with a proven track record in the real estate sector. Experience working with mixed-use developments, high-end luxury residential, retail, commercial, and branded residences.

Leadership Acumen: Demonstrated ability to lead and inspire teams, managing account executives and other staff to achieve high levels of performance.

Budgeting and Financial Acumen: Strong experience in managing departmental budgets and resources efficiently to maximize impact and productivity.

Exceptional Communication: Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively to various stakeholders.

Design and Architecture Experience: Deep knowledge and experience in design and architecture, with an ability to integrate these elements into comprehensive PR strategies and initiatives.

Problem-Solving Skills: Strong problem-resolution abilities, with a creative mindset to prioritize multiple assignments and navigate fast-paced environments.

Networking Ability: Extensive high-level media contacts and relationships across key industries, particularly in real estate, business, design, architecture, trade, culture, and hospitality, with a knack for fostering valuable partnerships.

Collaborative Spirit: Ability to thrive in a team-oriented environment, promoting a culture of collaboration and shared success.

This role can be based in Miami, LA or New York

About Purple

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Our Hiring Process

Stage 1: Applied

Stage 2: Interview

Stage 3: Hired

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