Intuit Consumer Group Head of Content Strategy and Editorial

Level: M3, Group Marketing Manager Organization : Intuit Consumer Group (Credit Karma and TurboTax) Reports to : Director, Paid Media & Advertising Intuit's Consumer Group (CG) serves tens of millions of US consumers across TurboTax and Credit Karma. We are hiring a Head of Content Strategy and Editorial to lead content for both brands as one Consumer Group, with a team that is deployed across our key workstreams. This role owns the editorial strategy for CG: the vision, what we publish, to what standard, and how it earns trust and visibility in search and in AI answers (Google AI Overviews, ChatGPT, Claude, Muse). You will set an 18-month content vision, run a team of editors and strategists, and reinvent how that team works with AI tools while keeping the accuracy that financial and tax guidance demands. This is a leader and a deep craft expertise role. You will be leading a team and influencing our content strategy and investment to senior marketing leadership.

What You'll Bring

Deep Craft Competency

• A career built on editorial excellence in consumer finance, tax or insurance, with a clear point of view on what makes content accurate, useful and trusted
• Fluency in the verticals we care most about: credit cards, personal loans, insurance and tax
• Experience with YMYL standards: sourcing, fact-checking, compliance and legal review, and expert reviewer programs

Vision and Strategy

• Ability to build and sell an 18-month content strategy that ties editorial investment to business outcomes such as organic visibility, qualified traffic and member or customer acquisition
• Comfort setting priorities across two brands with different audiences and seasonality (TurboTax tax season, Credit Karma year-round), and deciding where one team serves both
• A strong point of view on how content wins in a search landscape shifting toward AI answers

Tech-Forward Leadership

• Demonstrated use of AI in editorial workflows, such as research, drafting, optimization, refresh at scale or personalization, with clear guardrails for accuracy and trust
• Appetite to reinvent yourself, your team and the craft with AI tools, and to measure whether the change improves outcomes
• Skilled at separating what moves performance from what is novelty

Team Leadership and Influence

• Proven record of building, coaching and deploying editorial teams, including freelancers and agencies
• Ability to partner with SEO, Paid Media, Product, Legal, Compliance and Data Science and influence your approach in alignment with the organization strategy
• Executive presence: able to present a plan, a tradeoff or a result to senior leaders and defend it

Responsibilities

Key Responsibilities

Content Strategy Across Credit Karma and TurboTax

• Own the 18-month content vision and roadmap for CG, with a clear view of which topics, verticals and formats we lead on
• Decide where content is shared across brands and where it stays distinct, and deploy the team against the highest-value work
• Set the editorial calendar cadence, including tax season and year-round personal finance, loans, cards and insurance

Editorial Standards and Trust

• Set and enforce standards for accuracy, sourcing, disclosure and tone across both brands
• Run the review process with Legal, Compliance and subject matter experts so content ships fast and stays defensible
• Establish how AI-assisted content is reviewed, labeled and audited

Team Leadership

• Lead and develop editors, content strategists and contributors, and decide when to hire, deploy or use agency partners
• Work with the Credit Karma vertical editors and SEO strategists so editorial and organic strategy move as one plan
• Hold the team to clear goals and weekly delivery

AI and Search Visibility

• Partner with SEO leadership to build content that earns citations in AI search, alongside traditional rankings
• Introduce AI tools and agentic workflows that raise output quality and speed, and report what worked and what did not
• Contribute to the FY27 AI transformation agenda, including creative and content acceleration and AI search as a funded channel

Measurement and Leadership Readouts

• Define the metrics that show content impact: organic share, citation share in AI answers, engagement and downstream conversion
• Deliver clear, decision-ready readouts to marketing and business leadership

Qualifications

Experience & Qualifications

• 15 years of experience in editorial, content strategy or content marketing, with at least 2 years leading a team at director or senior director level (or equivalent head of content scope)
• Direct experience in consumer finance, tax or insurance content; experience in two or more of credit cards, personal loans and insurance preferred
• Track record of setting a multi-quarter content strategy and showing business results
• Demonstrated, hands-on adoption of AI tools in content workflows
• Experience managing teams, freelancers and agency partners
• Strong written and verbal communication, including senior leadership presentations
• BA/BS degree required
• Minimal travel
• Hybrid role: 2-3 days in office per week

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: San Diego $215,500 - $291,500