Director, Trade Marketing (Sephora & SWAK)

About Charlotte Tilbury Beauty 

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission - to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

About the role

The Director, Trade Marketing will play a pivotal role in shaping and executing innovative marketing strategies to enhance brand visibility and drive commercial success across Sephora’s key markets in the United States, Canada, and SWAK. This dynamic position requires a strategic thinker with a keen understanding of the retail landscape, an ability to collaborate across departments, and a passion for delivering compelling brand experiences. Working closely with cross-functional teams, retailer partners, and internal stakeholders, this role ensures that trade marketing programs are executed seamlessly, maximizing impact and consumer engagement.

As a Director, Trade Marketing you will

Market Meetings & Strategic Alignment

• Own holistic retailer marketing perspective for leadership & cross functional management level with feed in from account owners.
• Lead overarching account Sephora strategy, including In-The-Kitchen sessions mapping out product priorities, key bets, exclusives and key marketing levers.
• Lead market meetings with Sephora and internal teams, developing the strategic framework of meeting materials, providing thought leadership and actionable insights.
• Deliver comprehensive performance recaps, identifying opportunities for growth, optimization, and strategic pivots.
• Lead budget inputs & strategy inputs - alignment on top-down commercial, brand, and media needs across all accounts.

Retailer Co-Op Media

• Partner closely with Director of Retail Media, to ensure alignment with overarching account objectives.

PR, Influencer and Social Ideation

• Liaison between Commercial team & PR/Influencer team on Sephora support needs
• Responsible for partnering with Influencer team on Sephora FY strategy for all mailers and higher-level influencer content needs tying back to key launches
• Manage budget for all Sephora mailers and PR boxes.
• Liaison between Brand Marketing team on all needs for Sephora exclusive social content.
• Manage FY social calendar content requests driving to Sephora.

Sampling Programs & Forecasting Leadership

• Oversee the development and execution of sampling initiatives to enhance product exposure and consumer engagement - Inclusive of budget, strategy, monthly management, process improvement

• Lead forecasting efforts to ensure accurate inventory planning, optimizing sampling strategies to maximize brand reach and conversion.
• Manage ongoing Sephora sampling programs, refining processes to improve efficiency and effectiveness.

Visual Merchandising (VM) Strategy & Execution

• Develop and manage comprehensive VM briefs tailored to Sephora’s retail environment, ensuring seamless alignment with brand storytelling and consumer appeal.
• Work closely with the creative and retail teams to curate visually striking in-store displays that enhance shopper experience and product visibility.
• Continuously assess merchandising strategies, adapting approaches based on performance insights and market trends.

Sephora Exclusive Product Sets Development

• Lead the conceptualization, development, and execution of exclusive Sephora product sets, reinforcing brand differentiation within the retailer’s ecosystem.
• Collaborate with product development, marketing, and commercial teams to curate offerings that align with Sephora’s unique consumer preferences.
• Ensure timely and successful rollout of exclusive sets, integrating them into broader marketing and merchandising strategies .

Who you will work with

• Reports to AVP, National Accounts, Sephora & SWAK

About you

• 7+ years of related Marketing experience with beauty industry experience preferred.
• Takes pride in being best in class, cutting edge all the while being an awesome team player
• Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial founder-led brand.
• Is resilient to change and thrives in an extremely fast-paced environment.
• Thorough knowledge of market/consumer trends.
• Strategic thinking with demonstrated business acumen and ability to develop recommendations based on data.
• Ability to influence others, gaining support and buy-in towards a desired outcome.
• Highly organized, detail-oriented, and results-oriented with a strong ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong project management skills—candidate must be comfortable taking on new challenges, and roles to support a lean and growing team.

Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.

While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.

Why join us?

Base Salary Range - $155,000-165,000

• Generous staff discount to use on all products

• Medical, dental, and vision benefits

• Commuter Benefits (Pre-tax)

• Flex Spending Account (FSA)

• Employee Assistance Program (EAP)

• 401(k) with Company match

• Paid Time Off

• Birthday PTO

Charlotte Tilbury, in good faith, believes that this posted range of compensation is the accurate range for this role at the time of this posting

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.

Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.